Light in August by William Fau essays

Light in August by William Fau essays In the novel by William Faulkner, Light in August there is alienation in the novel. The alienation occurs with Joe Christmas. He is a stranger that comes into the town of Jefferson with a unkonwn past. Prior to his arrival, he went under the name of Lucas Burch. Whne Joe Christmas arrives at Jefferson, he alienates himeself from almost everybody for about 2 years. His past has taught him to do so, with all the bad things that We get extended interior monologues from Christmas, and the story of his past occupies a third or more of the book. Despite the amount of information provided, Christmas remains hard to comprehend. It isn't that he is not what he seems to be. Rather, he "seems" to be many things, but the reader can never be quite certain which of these are Christmas' tragedy is that he does not know himself what he is. He seems certain that he is part "nigger" but there is no reliable evidence that this is true. Certainly, he looks white. Christmas moves back and forth between white society and black society. Every time he does so, he reveals himself as an outsider. In white society he exposes his own "nigger" blood; in black society he portrays himself as white. When he does so, he expects a violent reaction from which he has provoked. Being both black and white he cannot truly be a part of either society. Nor can he simply deny this dichotomy. Rather, as quoted on page 69, "his awareness of this dichotomy makes him take up the role of antagonist in all situations". He is born into a social system which has defined the categories of white and black, and has established rituals for dealing with any behavior by either, which depicts an image to the reader of his alienation and difference he is from the rest of the population in Jefferson.. Joe believes in these categories and rituals. When a white prostitute is not outraged by his Negro blood, he beats her. He expects her ...

How To Say However or Nevertheless in Spanish

How To Say However or Nevertheless in Spanish Spanish has several ways of indicating that what is said might seem to be at odds with what the listener might expect. Examples in English involve words or phrases such as, however, in spite of, and nevertheless. In grammatical terms, statements such words or are called terms of concession. Using Terms of Concession Following are some of the words or phrases of concession used in Spanish. Note that in the translations of sample sentences, a variety of English words can be used, depending on the context. Note also that many of the Spanish words are freely interchangeable with at least one other. For example, there is no real difference in meaning between sin embargo and no obstante, although the latter is more formal, just as there is little or no difference in meaning between even so and however. Also note that some of the words have uses other than those listed here. Keep in mind that many of the words or phrases of concession can be followed by a verb in the subjunctive mood, especially if the verb refers to an action or state in the future, or to an action or state that is occurring in the present and is expected to continue to the future. Phrases A Through G A pesar de Come a pesar de todo. (He eats in spite of everything.)A pesar de las crà ­ticas, la cantante defiende su nueva imagen. (Despite the critics, the singer defends her new image.)A pesar de que somos oponentes polà ­ticos, no somos rivales personales. (Even though were political opponents, we arent personal rivals.) Asà ­ or aun asà ­ Asà ­ yo tenga mucho trabajo, no tengo dinero. (Even though I have a lot of work, I dont have money.)Paciencia es la clave, asà ­ sea difà ­cil. (Patience is the key, although is difficult.)Asà ­ compres muchas cosas, cuenta como una. (Although you are buying many items, they count as one.) In other contexts, asà ­ often means so or otherwise is used to emphasize what precedes or follows. When asà ­ means although, it is always followed by a verb in the subjunctive mood. Aunque Aunque estaba lloviznando, decidimos salir. (Although it was drizzling, we decided to leave.)Debes estudiar, aunque no quieras. (You must study even though you dont want to.)Es inteligente aunque algo excà ©ntrica. (Shes intelligent but a bit eccentric.) Bien que Explà ­came esto bien que no entiendo. (Explain this to me even though I dont understand.)Lo vi bien que era las dos de la maà ±ana. (I saw it well even though it was 2 a.m.) Be aware that most often, bien que isnt a phrase but rather simply bien followed by que. For example, Est bien que existan diferencias simply means it is good that there are differences. Phrases H through R Incluso si La guerra continuar incluso si el pà ºblico se cansa. (The war will continue even if the public is tired of it.)Una mascota puede hacerte sonreà ­r incluso si tienes un mal dà ­a. (A pet can make you smile even if youre having a bad day.) No obstante No obstante este problema debe de estar en manos de la ONU. (However, this problem should be in the hands of the U.N.)No obstante, el à ºltimo aà ±o tambià ©n ha sido desalentador para mucha gente. (Nevertheless, the last year has been discouraging for many people.) Por ms/mucho que Por ms que te duela, es lo que necesitas. (Even though it hurts you, its what you need.)Por mucho que gano, no consigo llegar a fin de mes. (However much I earn, I cant make it to the end of the month.) Phrases S Through Z Sin embargo Sin embargo, cada uno salià ³ del teatro. (Nevertheless, each one left the theater.)Sin embargo, las cosas siguen muy complicadas en el Yucatn. (Even so, things keep on being very complex in the Yucatan.) Siquiera Tienes que reconocer un error, siquiera sea mà ­nimo. (You have to recognize an error, even though it is minimal.)Pienso tratar ese problema, siquiera no pueda hacerlo ahora. (I think I will tackle this problem, even though I cant do it now.) Y eso que El asfalto de este pueblucho triplica el calor que hace. Y eso que estamos al lado del mar. (The asphalt of this awful town makes it three times as hot even though we are next to the sea.)Estoy enfermo y eso que el horà ³scopo del diario no lo decà ­a. (I am sick, although the daily horoscope didnt say that would happen.) Y eso que is always followed by a verb in the indicative mood.

Ladership in customer service Article Example | Topics and Well Written Essays - 750 words - 1

Ladership in customer service - Article Example Leaders are flexible and adaptable unlike rules that are fixed and stiff. Leadership allows employees to be leaders for their customers in terms of decision making skills that makes customer feel more comfortable that benefits both customers and the company. Within the context of this paper is the role of leadership in customer service industry. What is takes to be a good leader and how it can benefit every stakeholder in return (Harris, 2002, p. 122). Leadership begins in oneself, to be an effective leader is to recognize oneself as a leader. A leader must be aware of own strength and weaknesses to be able to use these strengths as starting points and to overcome weaknesses. Identifying self strengths and weaknesses can provide a person self knowledge of leadership skills. A good leader is a change agent that entails changes that starts from oneself (Harris, 2002, p. 123). Also a good leader is confident and is open for criticism. Criticisms are analysed to change and become stronger as a leader (Harris, 2002, p. 124). There are several types of leaders. Formal leaders have the official authority of the position chosen by organization. Formal leaders may be formed through special trainings and have high accountability due to specific and defined responsibilities tasked upon the position. On the other hand informal leaders are an assumed role and have no official authority but have the ability to influence others. Informal leadership can affect formal leadership in an organization due to influence over people that can generate support or resistance within an organization. Both formal and informal leaders are essential in the success of customer service. Formal leaders can create a culture that empowers employees to serve as positive examples in the company performance. Informal leaders on the same context can create customer friendly culture, motivate co-workers, boost morale and can relate to co-workers in areas that a formal leader may

Prepare an analysis of ethics in the 21st Century Essay

Prepare an analysis of ethics in the 21st Century - Essay Example It has been viewed that majority of the organizations value ethics for the purpose of attaining several significant benefits. The benefits may include enhancing the procedure of decision-making, improving profitability in the long-run, generating credibility and most importantly accomplishing a superior competitive position (Mahdavi, n.d.). In this discussion, the perception of ethics as well as its importance in the competitive financial market will be taken into concern. Additionally, a fundamental analysis of ethics in relation to 21st century will also be described in the discussion. Role of Ethics in 21st Century Ethics is known to play a decisive part in every business organization. It can be stated that an organizational structure related to the learning of business ethics is given increased importance. This is due to the reason that different roles as well as job descriptions which exist in a particular business organization might trigger some sorts of unethical behavior. It has been viewed that ethics broadly contributes to the organizations by assisting them to make effectual decisions which in turn enhances their productivity as well as profitability by a substantial level. By considering this factor, it can be stated that ethical behavior in organizations is majorly found to be occupying a central position in this era of 21st century. It not only affects the procedure of decision-making but also aids to develop the prevailing culture of organizations (Ferrell, Fraedrich & Ferrell, 2009). It has been observed that the aspect of ethics has become a topmost priority for the business organizations in the era of 21st century. The organizations strongly believe that their technological advancements, organizational strategies as well as goals and values are considerably related to ethics. Moreover, the interrelation between the business leaders, customers, vendors and clients are supposed to get duly affected by ethics. In this regard it can be mentioned t hat the main intention of forming an ethical organizational background relates to the actuality of incessantly developing the relationships to avail significant benefits such as increased market share, business reputation and profitability. The organizations prioritize ethics because they realize that it is quite necessary for them to safeguard their business reputation and evade any sort of unfavorable media coverage. In the recent era i.e. in the 21st century, ethics is offered prime significance as it is regarded as a â€Å"values-based culture†. It has been observed that ethics is neither considered to be an alternative nor a comfort. It is simply an approach which emphasizes upon the competencies, intelligences and experiences of the members at all levels of an organization. According to various researches, it has been noted that there exists certain vital factors which contributes towards generating a values-based culture. The important factors include shared values, mo ral courage, commitment and common language (Brimmer, 2007). In relation to the factor of shared values, there are certain core values which can be observed in all the global cultures. The core values comprise honesty, compassion, accountability, fairness and respect. These vital core values act as a driving force which ultimately supports the organizations to formulate

King James I :: essays research papers fc

This is a paper over King James I of England that I wrote for my honors english class. I received an A on the the assignment. King James I On June 19, 1566 in Theobalds, Hertfordshire, England, Mary Queen of Scots gave birth to her only child, a boy whom she named James. James' father was Henry Stewart, also known as Lord Darnley. Darnley was killed in an unexplained explosion at his house when James was eight months old. Only seven months later, Mary Queen of Scots had to give up her throne because she was defeated by rebels. Mary left the country and James never saw her again. James took the throne of Scotland when he was only 15 months old and became King James VI of Scotland ("James I" 481). James got most of his culture and education before he was 14 years old. During his early life, the boy king spent most of his time with Scottish lords and his tutors, especially George Buchanan, his favorite tutor ("James I, King of England" 1). He received a superior education and was known for his great knowledge. He always had a great respect for the Scottish lords that were around him as he grew up ("James I" 481). James enjoyed writing. He wrote and published many poems and translated many long French works. Later in life he also wrote many books on topics such as kingship, theology, withcraft, and tobacco. He also ordered the translation of acient Greek and Hebrew versions of the Bible into English in the Authorized King James Version of the Bible ("James I, King of England" 1). 2 He also enjoyed riding horses and hunting. This may be due to the fact that he was very frail and sometimes needed help walking. When he was on a horse, he was able to function normally. Despite his physical hinderances, King James was regarded as being very confident in his decisions. At the age of 15, James ordered the execution of a man suspected to have been involved with the death of Henry Stewart, James' father ("James I" 481). James wanted to follow Queen Elizabeth I of England to the throne so badly that he would have done anything to keep peaceful relations with her. When his mother was beheaded in 1587, he merely made a formal protest and let the incident blow over ("James I, King of England"1). In 1589, James was married with Anne of Denmark, the daughter of Fredrick II of Denmark. They had there first child, Prince Henry, in 1594 ("James I" 481). Prince Henry was an ideal prince and won the love of King James I :: essays research papers fc This is a paper over King James I of England that I wrote for my honors english class. I received an A on the the assignment. King James I On June 19, 1566 in Theobalds, Hertfordshire, England, Mary Queen of Scots gave birth to her only child, a boy whom she named James. James' father was Henry Stewart, also known as Lord Darnley. Darnley was killed in an unexplained explosion at his house when James was eight months old. Only seven months later, Mary Queen of Scots had to give up her throne because she was defeated by rebels. Mary left the country and James never saw her again. James took the throne of Scotland when he was only 15 months old and became King James VI of Scotland ("James I" 481). James got most of his culture and education before he was 14 years old. During his early life, the boy king spent most of his time with Scottish lords and his tutors, especially George Buchanan, his favorite tutor ("James I, King of England" 1). He received a superior education and was known for his great knowledge. He always had a great respect for the Scottish lords that were around him as he grew up ("James I" 481). James enjoyed writing. He wrote and published many poems and translated many long French works. Later in life he also wrote many books on topics such as kingship, theology, withcraft, and tobacco. He also ordered the translation of acient Greek and Hebrew versions of the Bible into English in the Authorized King James Version of the Bible ("James I, King of England" 1). 2 He also enjoyed riding horses and hunting. This may be due to the fact that he was very frail and sometimes needed help walking. When he was on a horse, he was able to function normally. Despite his physical hinderances, King James was regarded as being very confident in his decisions. At the age of 15, James ordered the execution of a man suspected to have been involved with the death of Henry Stewart, James' father ("James I" 481). James wanted to follow Queen Elizabeth I of England to the throne so badly that he would have done anything to keep peaceful relations with her. When his mother was beheaded in 1587, he merely made a formal protest and let the incident blow over ("James I, King of England"1). In 1589, James was married with Anne of Denmark, the daughter of Fredrick II of Denmark. They had there first child, Prince Henry, in 1594 ("James I" 481). Prince Henry was an ideal prince and won the love of

Diesel Marketing Mix Essay

Introduction This essay on Marketing mix is worth 30% of my Marketing module, I am going to construct a report to analyze the marketing mix of a company. The company that I chose to do is Diesel, They are an international clothing company ranging from women’s wear, men’s wear to accessories, and I am going to look at Product, Price, Place and Promotion While doing this project I am going to research the Diesel company using the Internet, I am going to look at websites such as www.diesel.com, www.wikipedia.com and any other sites I come across that will help me with information on the company. I will then construct the essay using Google docs and Microsoft word. Company background Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors). When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that  took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people – innovators who, like him, rejected the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his open minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress. From the very beginning, Diesel’s design team, headed by Creative Director Wilbert Das, turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them. The company views the world as a single, border-less macro-culture, and the Diesel staff reflects this: a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company. Diesel â€Å"people† and their working methods are so unconventional, albeit productive, that they have been profiled in countless media, and have been studied by international consulting organizations and un iversities. www.diesel.com Marketing mix The Marketing Mix is one of the most famous business tools in marketing. The Marketing mix has four elements called the four Ps which are Product, Price, Place and Promotion and is often crucial when determining a product or brand’s unique selling point Some commentators will increase the marketing mix to the ‘five Ps’, to include people. Others will increase the mix to ‘Seven Ps’, to include physical evidence (such as uniforms, facilities, or livery) and process (i.e. the whole customer experience eg a visit to Disney World). The term â€Å"marketing mix† was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a â€Å"mixer of ingredients†. The term became popular in the article written by Neil Borden called â€Å"The Concept of the Marketing Mix .† He started teaching  the term after he learned about it with an associate Product Since 1575, the word â€Å"product† has referred to anything produced since 1695; the word has referred to â€Å"thing or things produced†. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. This includes physical objects, services, people, places, organizations and ideas. Products should meet the needs of the market Products have 4 levels: 1. Core level 2. Actual 3. Augmented product level 4. Potential product level Product Classification I would put the brand Diesel under the product classification Durable Goods. Diesel Goods are a bit more expensive than other brands but are designed to last longer. Product life cycle The stages that products go through from development to withdrawal from the market. Stages in the Product Life Cycle Products tend to go through five stages: 1. New product development stage 2. Market introduction stage 3. Growth stage 4. Mature stage 5. Decline or Stability stage I would say most of the collections at Diesel are at the growth or Maturity Stage They are always trying to keep on top and introduce new lines often. Diesel Introduced the line Black and Gold in February 2008 at new York fashion week Since the brand comes from Italy, the owners thought that a great extension for a clothing brand would be wine. The problem is that wine drinkers are very particular about the wine that they drink, and many wine enthusiasts look skeptically at a clothing company releasing its own brand of wine. The wine could be the best in the world, but because of the label attached to it and the feeling that anything but a world-class winery will do, it is doomed to fail. While an Italian company going into wine is not that out of the ordinary, a clothing company starting to sell liquor is. Deisel also wanted to break into formal wear to be on par with the likes of Ralph Lauren but after years of being a casual durable brand formal wear just didn’t kick off. http://faculty.insead.edu/chandon/personal_page/Documents/Case_Diesel%202007_corrected-w.pdf Branding Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products Branding is the process involved in creating a unique name and image for a product in  the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Before the introduction of StyleLab in 1998, the brand portfolio of Diesel SpA consisted of three main product lines: D-Diesel (including licenses), Diesel Kids and 55DSL (The brands and some of their logos are shown in Exhibit 6). Most of its production was outsourced to small and medium-sized companies, whereas design and marketing remained in-house. Brand Identity Diesel’s management team emphasized that D-Diesel and StyleLab should have distinct brand identities but with some common roots. Both brands shared values such as freedom, global outlook, creativity and thoughtfulness. Nevertheless, whereas D-Diesel stood for irony and irreverence, StyleLab stood for sophistication and mystery. Of course, the products themselves were quite different: Diesel focusing on denim while StyleLab experimented with a variety of innovative fabrics. Packaging Diesel Keep their packaging simple enough, for their clothes they are wrapped in a clear plastic bag with the word deisel in Black written on it, and then they are put into a mostly white parer bag with again the brand written in Black Block letters, For Deisel fragrances they are always very well packaged in a nice box and always have some kind of accessories free with them, usually attached to the bottle (like seen below in the image) .Usually their wallets and other sunglasses are packaged in a cream coloured box, With Diesel Logo written in light Brown on the box, with tissue paper inside. Their products always have a brown cardboard tag attached. Price Definition of Price Pricing is an integral part of a marketing strategy as it is the only one of the 4 P’s that generates revenue for the firm. Price is commonly used as a strategic weapon between competitors and plays an important role in shaping  customers perceptions of the products value and quality. Pricing will be determined by other elements in the marketing mix Price should be consistent with other elements. Diesel uses premium pricing because the price needs to reflect the value of the lifestyle experience of the brand. The people at Diesel are in tune with that lifestyle and promote what Diesel represents. Pricing Strategies Pricing strategy refers to method companies use to price their products or services. Almost all companies, large or small, base the price of their products and services on production, labor and advertising expenses and then add on a certain percentage so they can make a profit. There are several different pricing strategies, such as penetration pricing, price skimming, discount pricing, product life cycle pricing and even competitive pricing. Diesel uses a model based on premium pricing. You do not pay a premium price for Diesel jeans because they are a premium quality, that is taken for granted, You pay a premium price because the jeans and the brand fit in with and even encourage a premium, dynamic lifestyle built â€Å"for successful living†, as Diesel would say. This allows the company to price those products in a way which complements and neatly fits into that lifestyle. A strategy such as penetration pricing used by businesses making high-volume, relatively low-margin products would be inappropriate as it would undermine the quality association thus devaluing the brand and experience. From researching the price discrepancies of the Diesel brand I have found a few differences in pricing online, Firstly I looked at the Diesel online shopping website www.store.diesel.com and then compared the prices to other online sites that sell Diesel clothing, such as www.mandmdirect.com and www.asos.com . The first difference I found was at asos.com they were selling a Mens Diesel T-shirt for â‚ ¬55.00, the exact same T-shirt was on sale at the Diesel website for â‚ ¬60.00 making it â‚ ¬5 more expensive. The second website I looked at was mandmdirect.com, here I found huge differences in price as you can see from my print screens below, the same Mens T-shirt was selling for â‚ ¬45.00 at the diesel website and â‚ ¬24.99 on the mandmdirect.com, making the T-shirt â‚ ¬20 cheaper at mandmdirect.com. I also looked at womens clothes on mandmdirect.com and found the same jeans for â‚ ¬34.99 on mandm and sellinf for â‚ ¬135.00 at Diesel, thus making the jeans â‚ ¬100 less at mandmdirect.com. Also I tool a look at some americian websites(www.blufly.com & www.revolveclothing.com ) to determine weather it is cheaper to buy Diesel Jeans in the usa and by using the currency  converter on goolge, it appears that there would be no difference in the price of a pair of Diesel jeans here or abroad. â‚ ¬55 asos â‚ ¬60 diesel.com Pricing Methods I think Diesel would use perceived value pricing which means They price their items based on the Perception of the buyer of value. Competition from other brands such as levis my affect the way Diesel price their items. As you can see from the section price in comparison to competitors most of Levis garments are cheaper than Diesels. Place Definition of Place * Decisions about where to sell the product * Or concerns about where the customers are, and how to get to them * Also includes the â€Å"channel of distribution† – meaning, all the different middlemen you use to get the product out to the customer Channels of distribution Indirect and direct Number 1 is a direct channel of distribution as the product would be going straight from the manufacture to the consumer. 2,3 and 4 are all indirect. Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid and vast distribution platform stretching across all 5 continents. Most of Diesel’s current production is outsourced, to small and medium-sized companies. Production of denim jeans is based exclusively in Italy. All international logistics operations (wholesale and retail) are centrally managed and carefully controlled. Intermediaries Often Diesel would work with different intermediaries for example they would use agents to help when sourcing different suppliers and advertising also Diesel might use overseas offices. However these can be very expensive to the company so Diesel would also look at new lower risk methods of market entry. Physical distribution Diesels approach to distribution can be seen as a mix of exclusive and selective distribution over intensive distribution. Exclusive distribution involves limiting distribution to single outlets such as the Diesel flagship stores. Selective distribution involves using a small number of retail outlets and partners to maintain the quality of presentation and communication to the customer. Intensive distribution, on the other hand, is commonly used to distribute low price or impulse goods such as sweets. When distributing their goods Diesel would have to think about warehousing, transport, packaging, Stock / inventory levels and customer service. Promotion Definition of promotion The publicisation of a product, organization, or venture so as to increase sales or public awareness it refers to the different promotional options available to the marketer such as: Brand advertising Co-operative advertising Corporate advertising Steps in the marketing communication process 1. Identification of target audience 2. Determine of communication objectives 3. Design of message 4. Selection of communication channel 5. Setting and allocation of communication budget 6. Selection of promotional mix Evaluation of results Identification of target customer * Stylistic men and women: ages of 20-35 years * Independent entrepreneur or innovator who follows their own unique path in life * This eccentric man or women is largely unaffected by fashion fads and spends a significant amount of money on quality fashion- forward clothing Communication objectives * Quality * Edgy * Unique * Eccentric Design of message Diesel Advertisements are always Edgy, stylish and sometimes controversial, they continually develop searing hot ad campaigns and innovative editorials. They have recently started a new campaign called â€Å"be stupid† The tagline ‘Be Stupid’ declares Diesel’s new philosophy that it’s way more interesting to be stupid and gave fun than be smart and live a boring life. It encourages people to take risks and move beyond the smart and sensible track for life. The campaign, developed at global advertising agency Anomaly, includes online, press and outdoor advertisements featuring â€Å"stupid† acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral  activity outlining the company’s Stupid philosophy. Diesel Stupid Philosophy Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the world’s greatest deflator. The world is full of smart people. Doing all kind of smart things†¦ That’s smart. Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains†¦ but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts we have no interesting thoughts at all. Smart may have the plans†¦ but stupid has the stories. Smart may have the authority but stupid has one hell of a hangover. It’s not smart to take risks†¦ It’s stupid. To be stupid is to be brave. The stupid isn’t afraid to fail. The stupid know there are worse things than failure†¦ like not even trying. Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. So, BE STUPID www.diesel.com Selection of communication channel Diesel would Use non-personal channels including Mass Media = national press, radio, TV, etc and Local Media = local press, trade or specialist publications. Setting and allocation of communication budget Three basic choices here: The affordable approach After the firm has paid its expenses then decide what you can afford The objective and task approach Determine what needs to be done (objectives) and allocate resources appropriately The percentage-of-sales method From January to September 2008, Diesel spent $5.8 million on U.S. advertising, according to TNS Media Intelligence You spend a percentage of your annual sales on communications I think Diesel would use the â€Å"The Objective and task approach† as their communication channel of choice. Selection of promotional mix This refers to the different promotional options available to the marketer, There are five elements in the Promotional Mix: * Advertising, * sales promotions, * personal selling, * public relations * sponsorship All elements of Diesel’s promotion aim to engage the customer with the lifestyle. If they like the lifestyle, they might like the products. For example, the Diesel team saw music as an inseparable part of that lifestyle and realised that exploring new music and new artists was all part of trying something different and experimenting with the unusual. 10 years later, Diesel:U:Music is a global music support collaborative, giving unsigned bands a place where they can be heard and an opportunity to have their talent recognized. It’s not about selling, it’s about giving people something they will enjoy and interact with. Diesel were the first brand to advertise their clothes through video games, normally they would Promote products mainly online, www.diesel.com and in high-end magazines such as: Elle Vogue Diesel also advertise through billboards which catch a lot of attention OTHER WAYS OF ADVERTISING ARE THROUGH MAGAZINES ADS SUCH AS BAZAAR Celebrity endorsement and sponsorship L’Oreal and Diesel launched Fuel for Life (for him and for her) in the fall of 2007. A mini-collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel. The underwear license is held by the US company Mast Industries Inc.,who also make lingerie for Victoria’s Secret. A new collaboration with AGV has seen the launch of a Helmet. Recently Diesel Home, thanks to collaborations with Moroso and Foscarini has been launched in the market. The Diesel company has acquired stakes in the brands Viktor & Rolf, Maison Martin Margiela and DSquared2. In recent years, the company has driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest. Diesel has been the founding partner of International Talent Support in its various forms. Diesel has also offered sponsorship and creative contribution to the 2006 edition of Vienna’s Life Ball AIDS charity, as well as the Sundance Film Festival. In December 2008, Diesel announced a marketing partnership with Sony Computer Entertainment Europe, to sell their designs in Sony’s virtual world, Playstation Home with the majority of the proceeds going to the OTBF Only The Brave Foundation (Diesel’s charitable arm). Conclusion Here are some of the main points learned from researching the marketing mix for Diesel Brand: * By addressing the 4Ps of the marketing mix Diesel has been able to establish a new product range, choose the most effective approach to price, place it so that it is easily accessible and promote the range to customers. * Diesel is a global household name for premium clothing but it all started from one man wanting to do something unusual, something ‘stupid’. This has created a lifestyle – a whole new way to see a  brand. * By comprising an area on price in comparison I have found that other well known brands are offering the same quality jeans at cheaper prices * By looking at th Diesel brand product life cycle, it was hard to find a product of theres that did not work, and was in thee decline stage of the cycle. * Diesel have been very successful in their collaborations with loreal and also Adidas * There continues to be huge interest in the diesel brand and it doesn’t loke like that would change anytime soon. Recommendations Diesel seem to be doing a lot right with the company as you can see with the continuing profits in their sales, however I could still recommend a few points: * Diesel could look at lowering their prices a small fraction as there is a lot of competition out there from the likes of Levis, Seven for all mankind, Tommy Hilfiger etc. * They could look at different ways of distribution to lower costs * They could do more collaboration with other big name brands because they have worked well in the past. * Diesel could also look into choosing different communication channels again to lower costs in advertising especially as From January to September 2008, Diesel spent $5.8 million on U.S. advertising, according to TNS Media Intelligence Bibliography www.diesel.com www.wikipedia.com www.thetimes.co.uk http://businesscasestudies.co.uk/diesel/live-breathe-and-wear-passion/conclusion.html www.thetimes100.co.uk/downloads/_15_summary.pdf www.marketingmagazine.co.uk/news/54124/ www.freewebs.com/busecon/_15_full.pdf en.wikipedia.org/wiki/Diesel_(brand) aesessex.regulus.titaninternet.co.uk/†¦/KS4_Applied_Diesel_marketin www.peachtreeridge.org/pages/ybell/_15_lp14.pd www.managementparadise.com class notes

Diversity in American Culture and Civilization - 1759 Words

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