Apple Price Cut Essay Example for Free

Barbados Employment Rights Essay Sample free essay sample

The new Employment Rights Act 2012 has forced a few additional duties on businesses. once declared will affect the current work Torahs in Barbados. The Employment Right Act 2012 plainly gives more rights to the representatives and hosts a few derivations for managers in the case of gathering to the private or open part. The Act was passed in Barbados Parliament in May 2012 ; it denotes a cardinal adjustment in the worker and boss relationship. The Act builds up a court called the Employment Rights Tribunal for the finding of issues partner to the new rights. yet, gives that diseases should premier be alluded to the Chief Labor Officer for an opportunity for a province to be reached. In the event that a settlement is non reached. the court is given expansive forces. theme to a plea to the Court of Appeal on requests of statute. to discover sicknesses. These forces incorporate. in proper occasions. capacity to introduce remuneration and capacity to arrange reestablishment or re-commitm ent of a cowardly excused worker. The Act first perceive how to discover if an individual is a worker and give a rundown of elements to see to discover this ; this expresses the business is required to gracefully the representative with instruments to execute work undertaking. Other than a topographic purpose of work and should flexibly it representative with excursion with wage. These are non significant contrasts as the requests expressed supra is the thing that Petrol Dealers affiliation was relied upon to move up with before the Employment Rights Act of 2012 came into outcome. The primary duty of the business is found in region 13 of the demonstration this is under the name proclamation of work explicit. This region expresses that where an agreement of work is mulled over. the business will. preceding or forthwith after starting the business must give the representative composed proclamation of impossible to miss. The Particular is layout in development 13 and stamen must incorporate A-N. The following is a porti on of the of import point Petrol Dealers Association will require to remember for the announcement of particulars. †¢Ã¢â‚¬Å"The name of the representative and reference of the employer†¢Date in which business starts or started or as the occasion may be†¢Date in which worker time of continous work Begins†¢The rubric of occupation and the portrayal of the work which the representative is utilized to make†¢The graduated table rate or technique for figuring wage†¢The wage intervals†¢The ordinary long stretches of work†¢Holiday entitlement†¢Sickness and inadequacy inside informations and entitlements†¢Position system inside informations†¢The time of probation. in the event that any†¢Notice entitlement†¢If the occupation is non enduring. the period for which it is intended to last. counting any fixed term†¢The anticipated topographic purpose of work and reference of the employer†¢Any corporate understandings affecting the employment†¢A note specifying any feelings of spite disciplinary guidelines appropriate to the employee † The new rule law other than manages disciplinary guidelines. on the off chance that the Petrol Dealers Association needs to uphold any disciplinary activity on their workers. the demonstration states in development 14 that any disciplinary guidelines relevant to the worker or notice the representative to a papers which determines those guidelines including a notice to disciplinary processs set out. the business ought to do such a papers open to representatives or will happen it difficult to implement such guidelines for unfortunate behavior and take disciplinary activities. The affiliation will currently hold to flexibly composed explanation of particulars to representative at whatever point remunerates and additionally compensation are being paid. This is alluded to as the privilege to separated compensation articulation. the pay articulation ought to stay of four properties these are: oThe net whole of remunerations oThe wholes of any factors or fixed tax benefits from that gross aggregate and the goals for which these tax benefits are made oThe net total of gross prizes collectibleoThe day of the long stretch of installment and the day of the months of the compensation period.Under region 15 of the 2012 Employment Rights acts if any modifications are offered after an expression under development 13. there is an adjustment in any issues. points of interest of which are required by development 13 and 14 the business must flexibly the representative with a changed articulation in the most punctual possibility and must non be in this way than 30 yearss after the adjustment. In the event that the organization causes modifications to any of the announcements without exhorting the workers this will to be regarded like the occasion W Potter v. Chase Contracts Ltd [ 1991 ] . In this example Hunt Contracts Ltd ( the Company ) had caused an ill-advised expense to discount of remunerations in break of the commissariats of Section 1 ( 1 ) of the Wages Act 1986. This break was that a tax benefit was made which was non conveyed to a concurred by the business. It was consequently held by THE Honorable MR JUSTICE WOOD MC ( P ) . Mr A C Blyghton. Mr R H Phipps that the representative was qualified for the deductible that was only added to his compensation. The representative got qualified for this for comparable grounds expressed in development 13-16 expressed in Barbados work rights Act 2012. so to ensure fuel dealers don’t need to blow cash in a court or before the statute councils make certain all points of interest are given and all adjustments to said particulars. workers are advised inside a reasonable clasp period. The significance of educating representatives with respect to any modification is other than highlight in PENAME LTD v. PATERSON [ 1989 ] ICR 12 ; another case where a business was trying to move entirely dependably. In the event that the gas brokers affiliation does non gracefully the points of interest or denies their workers the option to hold dish to them under development 13 †region 15 of the new business r ights act it will hold an extraordinary negative effect on the organization.

Rescue Remedy Health Benefits and Uses

Rescue Remedy Health Benefits and Uses Holistic Health Print Can Rescue Remedy Relieve Stress? By Cathy Wong Medically reviewed by Medically reviewed by Richard Fogoros, MD on August 05, 2016 Richard N. Fogoros, MD, is a retired professor of medicine and board-certified internal medicine physician and cardiologist. He is Verywells Senior Medical Advisor. Learn about our Medical Review Board Richard Fogoros, MD Updated on February 03, 2020 Jill Ferry / Getty Images More in Self-Improvement Holistic Health Happiness Meditation Stress Management Spirituality Inspiration Brain Health Technology Relationships View All Rescue Remedy is a type of Bach Flower Remedy, a line of flower essences developed by Dr. Edward Bach in the 1920s and 1930s. The English physician believed that illnesses caused by negative emotions, like stress and depression, could be alleviated with flower essences, which are herbal infusions that are said to carry the vibrational energy and healing power of the infused flower.?? Flower essence is made by placing flowers in water and creating an infusion by exposing the mixture to sunlight or another heat source. The flowers are then discarded and the liquid is preserved (usually with alcohol), diluted, and stored in vials. While each flower essence product is traditionally made with a single type of flower, Rescue Remedy a special blend of five different wildflowers: rock rose, impatiens, clematis, star-of-Bethlehem, and cherry plum.?? Possible Health Benefits According to proponents, flower essences are a homeopathic treatment that can help relieve stress, which can have a negative impact on the immune system, leading to diabetes, obesity, and heart disease. Some types of flower essences are also said to promote healthy sleep, lessen anxiety, and soothe pain. Rescue Remedy, in particular, is said to provide calm and protect against anxiety during times of extreme stress. How Stress Impacts Your Health What the Research Says Despite claims for Rescue Remedys stress easing effects, scientific studies have shown mixed results, with many trials concluding that Rescue Remedy may be no more beneficial than a placebo when it comes to relieving stress. A 2010 review of randomized clinical trials found mostly no difference in stress or anxiety between those who took Rescue Remedy and those who took a placebo.?? Results like these make it difficult to pinpoint whether Rescue Remedy can make good on its promise to alleviate stress and anxiety. Possible Side Effects Although Rescue Remedy is generally considered safe?? (including for those on a gluten-free diet), people taking certain medications such as antibiotics like metronidazole or alcohol use disorder drug Antabuse (disulfiram) may experience nausea and/or vomiting because of the alcohol-based form of any flower essence. Rescue Remedy also comes in zero-proof versions preserved with vegetable glycerin instead of brandy, ideal for those who are pregnant or nursing, or for children. Dosage and Preparation Available in most health food stores, flower essences like Rescue Remedy are sold in liquid form with a recommended dose of four drops taken either directly on your tongue or mixed with water and sipped throughout the day. Bachs Rescue Remedy  is also available in spray, cream, gel, and balm forms.?? Always read labels before consuming them. A Word From Verywell Due to a lack of supporting research, its too soon to recommend Rescue Remedy as a treatment for any condition.  If youre considering using it, talk to your doctor before starting your supplement regimen. Keep in mind that Rescue Remedy should not be used as a substitute for standard care in the treatment of a chronic health condition. How Taking Supplements for Stress May Help

Fiction for Genealogy Lovers - Fictional Books with a Genealogy Theme

Drinking Water Is An Essential Part Of Life On This Planet...

An essential part of life on this planet is water. Water is in practically every living organism and it is absolutely necessary that water is readily available when it is needed. Over seventy percent of the planet is covered in water, of which only about three percent is fresh water that humans can consume which a lot of is trapped in glaciers and icecaps (FAO). In many parts of the world, there are places where fresh drinking water is not available for people because it is contaminated or hard to reach or some other kind of obstructive factor. In the current media, places of this nature include Flint, Michigan where the water source is contaminated, the state of California where there is a drought, and several places in Africa where there†¦show more content†¦These new innovations do face some amount of opposition, however. There is not an enormous amount of funding being put forth for finding new ways of generating fresh drinking water. There are also not many scientifical ly proven techniques to do so. Currently, the only techniques that are really implemented include: distillation, carbon filtration, membrane filtration, ultraviolet irradiation, reverse osmosis, and ion exchange (Roush). However, these current techniques are very costly and they require a large amount of energy to be used when done. Alternative techniques that are cheaper and more energy efficient need to be given more attention and funding. Implementing new biotechnology for water purification will leave a positive impact on society by creating a greater amount of fresh, drinkable water, creating more readily available water sources in parts of the world that are currently lacking, and by keeping a necessary resource for human life available in a constantly consuming society. One place that has constantly gotten recognition in the current media for having a lack of fresh drinking water is Africa. From lack of sources to undrinkable substances in the water, ideas have been circulati ng about how to improve the situation there so that people may get clean water.

Inclusive Practice Free Essays

Inclusive Practice Inclusive practice in education moves us away from ‘integration’ and ‘mainstreaming’ of learners, which was mainly concerned with separating those with a disability or ‘special educational needs’ until they had reached the required standard for mainstream education. Inclusion is about the learner’s right to participate and the teacher/ institutions duty to accept the learner as an individual. Inclusion rejects the separation of learners with disabilities from learners without disabilities; instead it promotes equality and respect for their social, civil, human and educational rights. We will write a custom essay sample on Inclusive Practice or any similar topic only for you Order Now From what I can see there are few totally inclusive schools but those that are, restructure their curriculum so all can learn together without discrimination. Some key reports that have changed the face of education over the last decade and a half are: â€Å"Inclusive Learning† (1996) a report by John Tomlinson, was the result of a three-year enquiry into the educational needs of and provision for adults with disabilities and/ or learning difficulties in England. It arose from the requirement of an Act of Parliament, in 1992 and states that; the new national funding council for further education should ‘have regard’ for such students in all its work of funding, development and evaluation. ITSELF ? Learning for Teaching We believe that learning can only be fully effective if it is inclusive’ ? Tomlinson 1996, case. Org. UK â€Å"Learning Works† the report of the Further Education Funding Council’s committee on widening participation in Further Education Noun 1997), chaired by Baroness Helena Kennedy of the Shaw. The Learning Age† (Feb. 1998), the government consultation paper on lifelong learning, and the formal response to the National Committee of Inquiry into Higher Education’s report Higher Education in the Learning Society. Key points being; more assessable learning opportunities, removing barriers I. E. Financial, disability, investing in 16 + learners and improve quality. The Wolf report March 2011) Key points being; motivate young people to take the most valuable vocational qualifications pre-16, introducing study programmer for post-16 to ensure they are gaining skills which will lead to progression into a variety of Jobs or further learning, especially those who haven’t done so well in English and mathematics to continue to study those subjects. To ensure apprenticeships deliver the right skills for the workplace, restructuring of the Qualification, Credit Framework (SCOFF) and enabling FEE lecturers and professionals to teach in schools, ensuring young people are being taught by those best suited to do so. education. Gob. UK Unfortunately with the changes in political power come changes in legislation. This on low income. Although only EYE per week, this could mean the difference between being able to afford to go to college or not. With the increases in University charges and the prospect of post graduates being left with huge debts to pa y, or being told by bob centers they are ‘over qualified ‘ so no Jobs for them, it seems as though there has been a u turn in all the progress that had been made in the last decade and a half. Only time will tell what impact this will have on students and how many will want or be able to continue with their studies and what divide may be caused between those who can and can’t afford to do this. In recent years, with the poor economic climate, many businesses have collapsed making people redundant. Faced with life changing decisions of having to change their career path and learning new kills; as the competition for Jobs with the skills they have may be too great, some of these individuals haven’t been in the education system for many years and are faced in some circumstances with a frightening prospect of starting all over again. If they have had bad experiences in the past this will magnify the fear tenfold. I believe therefore it is even more important that teachers have experience in different skills and occupations as more learners may need to go directly into the work force and acquire work based training, with the employer supporting their learning. These are all barriers that have an impact on inclusive practice in the classroom as I can often have a group of learners with ages ranging from eighteen to sixty plus, from various backgrounds and experience. On one occasion I had a group of fifteen learners consisting of school leavers with no experience, some with varying amounts of experience in residential homes and hospitals. Some were returning to work Mums and others who had previously worked in Jobs such as, shop and office workers. There was one who had been a registered manager of a care home but had been dad redundant, with no vacancies in his area of expertise he decided to become a care worker, only a few weeks before he had been managing a workforce of twenty care workers, seniors and administration staff. It can be extremely difficult to accommodate such a wide cross section of individuals and sometimes to bridge the generation gap. Nears Care has policies in place to give individuals equal opportunities in training and employment (see appendix 1) From the introductions at the beginning of the session to the final goodbyes at the end of training I ensure that very learner is shown to be valued by all, showing interest in their opinions and what they have to say, valuing also their own experiences, which they bring into the room for all to share. No matter what their age, race, religion, disability, sexuality, and gender maybe, it is their opinions, work and life experience which is important for everyone to share and learn from. On 1st October 2010, the main provisions of the Equality Act 2010 came into force. It is a major simplification of discrimination legislation that makes the law easier to understand and comply with and delivers significant benefits for business, public dies and individuals. It provides a new legislative framework to protect the rights of individuals and equality of opportunity for all; to update, simplify and strengthen the previous legislation; and to deliver a simple, modern and accessible framework of discrimination law which protects individuals from unfair treatment and promotes a will be brought in and likewise over the next year other provisions will be discussed and brought in; provisions relating to auxiliary aids in schools, to name one. The Special Educational Needs and Disability Act 2001 (SENDS) introduces the right for kissable students not to be discriminated against in education, training and any services provided wholly or mainly for students, and for those enrolled on courses provided by ‘responsible bodies’, including further and higher education institutions and sixth form colleges. Education providers must also make ‘reasonable adjustments’ to ensure that disabled students aren’t discriminated against. Making reasonable adjustments could include; changes to practices or procedures, physical features, how learners are assessed and providing extra support and aids (such as peccaries teachers or equipment) The obligation for schools to provide extra support such as specialist teachers or equipment will be introduced at a later date – direct. Gob. UK 2011 1 have had many learners over the eight years I have been teaching, with many (SEEN) Dyslexia, color blindness, discalced (which I have learned about and identified during this course). I have had learners with sensory disabilities where I have had to make reasonable adjustments by restructure of the sessions, layout or materials and used others, from outside agencies to sign or give support one to one. For one learner, who was working towards their NV level 2 in care, I used a tape recording of accounts as she found it difficult to write reflective accounts due to having dyslexia. Sometime though it is difficult to make adjustments for one learner when it could be to the detriment of the rest of the class so it is not always possible to be completely inclusive, where possible I would try to meet their needs in a one to one session. Although I try to maintain inclusive practice within my sessions, it can be very difficult when talking about sensitive issues like abuse, some f the subject matter can cause distress to some individuals and so I ensure to warn them before the start of any subject that could cause distress or offense, that they may leave the room of ask to talk to me, or another in private. There are numerous legislations we are bound by in our work, some cover all individuals and industries and some are more specific to your chosen area. Health and Safety at Work Act 1974, Data Protection 1998, Human Rights Act 1998 are some of the acts that effect all of us and impact on our personal lives as well as at work. Some of the legislations that are pacific to my work and the area I teach are: Every Child Matters (2003), the title of three government paper leading to The Children’s Act 2004. (ECMA) cover children and young adults up to 19 years old and 24 years old for those with disabilities. It was partly produced as a response to the death of Victoria Climb. The main aims of ECMA are; to be healthy, stay safe, enjoy and achieve, make a positive contribution and achieve economic well-being. We also take guidance from Children’s Workforce Development Council. Safeguarding of Adults – (review of ‘No Secrets 2000’ in 2008). Working with both of these vulnerable groups requires an enhanced CRAB (Criminal Records Bureau; a police check) to ensure the safety of the individual and the suitability of the worker, working with them. Misuse of Drugs Act 1971, Misuse of Drugs Regulations 2001 and Medicines Act 1968 1971; because our staff have the responsibility of assisting and administering medication. They also need to know how to safely assist with moving and positioning of an individual, the Manual this area. Everything that is done in care, health or mental health is regulated and inspected by the Care Quality Commission (ICQ) formally (SIC). This is not an exhaustive list but does highlight some of the diverse and complex regulations that have to be taken into account when carrying out my role as a training and development manager. It is important to be aware and take into account all of the above when planning sessions to be inclusive to the learners. When training my learners to be care assistants I have to prepare them for many situations that could arise in their daily work, so I need to ensure they have basic literacy and innumeracy which is established prior to induction training, if they didn’t have the right level of understanding this would create a huge barrier to their learning and would really be setting them up to fail. If they don’t reach the minimum requirements then we can send them to a local college or Learn Direct and on completion of literacy, innumeracy or both they can come back and try again. If a learner informs us if they have any special requirements when asked at interview (initial assessment) we will meet with them and see how we can meet those needs, whether it be sitting closer to the front of the class and larger print on all materials or a signer for sensory difficulties, eddying up and or smaller groups, one to one or extra sessions for those who find it hard to work in larger groups. Offering staggered start and finish times, changing break times and length of breaks for child care responsibilities, medical condition, nutritional or religious requirements. If there were learners with existing conditions from prior injuries, for example; a back condition, I would see if there was a more comfortable or adapted chair, if they needed to get up and walk around would be acceptable and maybe I would get all the learners to move around to different groups o as not to single that individual out. Wherever possible I remind all learners that what they are learning are life skills and not Just a work skill, I encourage learning from real life and not Just scenario based. At the end of each session we ask all the learners to complete a feedback form asking; what they thought about the whole experience, what they got out of it, what they most enjoyed, what they didn’t enjoy, how was the environment, refreshments and breaks, could anything be improved and any comments on the teacher. They are anonymous, I get to read them and I use hem to reflect on the session and make any improvements. I keep them on file with attendance registers for local authority and ICQ inspectors as evidence of training when they conduct inspections. Nears send random feedback forms to a percentage of learners that are collated by Quality Assurance for internal audits. The statistics of these are given at training and standardization meetings that are held regularly around the country. At these meetings all trainers/teachers talk about their experiences what has worked for them and what hasn’t, they talk about good and bad practice and anything new that has been developed. I have registered myself with groups such as ICQ, Community Care, Dignity, ICE, MacMillan, TEST, and elf and receive regular email keeping me up to date with anything new, I also watch documentaries pertaining to my work and attend training sessions to refresh and expand my knowledge. I spend a lot of time surfing the internet, research different things and am a member of the NW London Skills for Care sub-committee which also ensures I am up to date with legislative requirements and have an active part in the the privilege of helping the company achieve Investors in People (â€Å"P) over the last fifteen years and every three years to re-qualify for continual status. In both PIP and ICQ inspections’ training has always been praised for its quality and support. Appendix 1 Some facts and achievements of Nears Care Ltd. The fact that Nears has been accredited by Investors in People (â€Å"P) since 1994 is one of the achievements of which we can all be most proud. During this period Nears has grown from 350 employees to over 13,000, PIP accreditation requires organizations to consistently operate in a way that develops employees and to actively engage with them to look for ways to improve the running of the company. It is also important that the organization is socially responsible and that people are committed to its’ success. Nears may be a larger organization now but our commitment to staff development will never change. In 2011 you will see new efforts to increase our apprenticeships, support management development, launch our new Graduate programmer and continue to develop all our staff in Health and Safety. I would like to thank all staff for their individual contribution to our continuing success David Miles CEO EQUALITY AND DIVERSITY Nears Group PL and its subsidiaries are Equal Opportunities Employers. Our aim is to ensure that no Job applicant or employee receives less favorable treatment on the grounds of gender, race, disability, color, nationality, ethnic or national origin, marital status, sexuality, responsibility for defendants, religion, trade union activity and age (up to 65). Selection criteria and procedures are kept under review to ensure that individuals are selected, promoted and treated on the basis of their relevant merits and abilities. All employees will be given equality of opportunity within the company’s service and will be encouraged to progress within the organization. To ensure that direct or indirect discrimination is not occurring, recruitment and other employment decisions are regularly monitored in conjunction with equal opportunities data concerning new and existing staff. The Nears Ethos is one of respect for people and we are fully committed to ensuring accessible services and opportunities to all. Our policies, procedures and working practices are designed to exceed government legislation and best practice in this area and to ensure that no discrimination either direct or indirect is tolerated throughout the group. We are all different. We look different, like different things, worship to different elisions and have different outlooks on life. Diversity is a term that values peoples’ differences and supports the belief that these differences benefit a successful business or community. Committed to local employment. To the local contract, support economic and social regeneration, but also that our workforce reflects the community it serves. Staff who live locally and understand their communities help us to respond to and respect local culture. We recruit between 85% and 100% of local staff from the community To achieve this we ensure all vacancies are advertised on our website and with the local Job centre. When necessary we advertise in local newspapers and radio to maximize local awareness and interest. Nears support for local community projects also helps to make people aware of what we do and creates a positive impression of our business from prospective employees [pick] AGE POSITIVE Nears is very proud to be an Age Positive organization, an accreditation that we received in 2006. We are committed to promoting a diverse workforce and recognize the contribution more experienced employees offer to the business. We currently employ 31 people above the normal retirement age (2010). Case Studies Administrator 19 Years I Joined Nears North as an Office Junior in 2005 with basic office experience and an NV Level 2 qualification in Business Administration. In my role as Office Junior I worked closely with all the departments in Head Office and assisted the Office Manager with weekly payroll. Within a few months, I was given the opportunity to take responsibility for the processing of weekly payroll and promoted to Administrator in the finance department. I also achieved NV Level 3 in Business Administration and was awarded Apprentice of the Year 2005 by Recordable Training Association. Regional HER Advisor 58 Years â€Å"Prior to Joining Nears I worked for 34 years for an Electrical Engineering company in Newcastle. I started as a Commercial Apprentice and gained a BAA (Hon.) in Business Studies. I held various positions in HER starting as an assistant to the Personnel Officer and ending as a Regional HER Manager. In October 2004 1 took a voluntary redundancy package and decided to retire, but soon decided that I was far too young to retire. I knew that I had a lot to offer a new employer with over 30 years HER experience but the difficulty I then had was getting to the interview stage. Nears approach to recruitment for the Newcastle contract offered me a walk-in interview branches and was soon given two additional branches and the title of Regional HER Advisor. It’s extremely exciting and challenging being part of a company growing so quickly and there is a very positive buzz about the place†. Joiner 63 years â€Å"I have always worked in construction but only Joined Nears in 2005. I consider my greatest achievement while working for the company has been coaching and supporting our trainees. The apprentices we employ have not all come through the usual channels and many have issues and difficult backgrounds. I aim to be patient and thoughtful, showing the apprentices how to do things the correct way! How to cite Inclusive Practice, Papers Inclusive Practice Free Essays CONTENTS 1. Introduction2 2. Inclusive practice2 3. We will write a custom essay sample on Inclusive Practice or any similar topic only for you Order Now 1 What is inclusive teaching? 2 3. 2 Why does inclusive teaching matter? 3 3. Resources in inclusive practice3 4. 3 Flashcards4 4. 4 Songs and music4 4. 5 Games5 4. 6 TV, DVD and Video5 4. 7 Computers and the Internet6 4. 8 Drama7 4. 9 Poetry7 4. Resources and individual learner needs7 5. Three resources8 6. 10 Project work8 6. 11 Newspapers9 6. 12 Videos10 6. Intellectual Property Rights and legislation12 7. Significance of IPR to organisations13 8. Conclusion13 9. Bibliography14 1. Introduction A teacher is nothing without the proper resources to teach. Resources create the bulk of understanding surrounding a particular subject. Therefore, a teacher is helped greatly by the resources that back them up. Harmer (2006) says, resources help students understand the object of the lesson the teacher is conveying. Additionally, it helps the teacher to test whether the students have improved their understanding of the given subject. Without resources, the whole teaching process could be very boring, and there would be no information that backs up the topic that the teacher would be working on. Scrivener (2005) observes that resources provide the questions that follow the current stage of the syllabus, and an in-depth understanding of the subject material at hand. The very basic purpose of a teacher is to convey information from one medium, whether that’s a book, a syllabus or themselves, to the student through a relatable manner. This relatable matter can come from many sources, but mainly from the teacher support that is provided through the school and the curriculum (www. xcellencegateway. com). 2. Inclusive practice Organisations which are working within the learning and skills sector face increasing challenges as Great Britain is becoming more diverse and multicultural. Differences are an asset and a diverse learner body and workforce enrich an organisation. However, misunderstandings, negative attitudes, or a lack of awareness, understanding and effective communication can all lead to segregation and underachievement (Lacey 2006). We believe that all children and young people should have the chance to get a mainstream education. This benefits all children and young people and the wider community. The aim of our inclusive education policy is to make it possible for every learner, whatever their special educational need, learning need, ability or disability, to be educated within a mainstream school or have access to mainstream education through links from specialist provision (Northway 1997). This means having access to the national curriculum and to all educational and social opportunities that mainstream education provides, and if appropriate access to alternative provision. We must support the principles of the Special Educational Needs and Disability Act 2001 and accompanying codes of practice to ensure that access to the curriculum, physical access to schools and clear communication with parents/carers underpin our inclusion policy. 2. 1 What is inclusive teaching? Inclusive teaching means recognising, accommodating and meeting the learning needs of all our students (LSIS 1999). It means acknowledging that our students have a range of individual learning needs and are members of diverse communities: a student with a disabling medical condition may also have English as an additional language and be a single parent. Inclusive teaching avoids pigeonholing students into specific groups with predictable and fixed approaches to learning (LSIS 1999). Inclusive teaching takes a coherent approach which is * anticipatory and proactive * has a strategy for delivering equal opportunities and diversity policies * involves the whole institution * matches provision to student needs incorporates regular reflection, review and refinement of strategies and methods that actively involve disabled students. (www. talent. ac. uk) Experience has demonstrated that adjustments made for disabled students can often benefit all students. Inclusive teaching is good teaching. For example, when reviewing how to describe a diagram to a blind student, it might become apparent that there is a better way to present the information for all students. In making our teaching inclusive we reassess the material we use in our teaching and the way in which it is delivered and assessed. Providers should place learners in the best possible learning environment for their needs, whatever those needs may be. Several strategies may be required to ensure that the specific needs of an individual are met. Providers should devise a comprehensive strategy to tackle every aspect of an individual learner’s need – this may become complex and is a growing challenge for providers who have to cater to an increasingly diverse population of learners (Lawton ; Turnbull 2007). 2. 2 Why does inclusive teaching matter? Inclusive teaching is more likely to be good teaching. We live in a diverse society: education should reflect, promote and facilitate this. More and more disabled people are entering higher education. Disabled students are increasingly aware of their rights and less prepared to accept inadequate provision. As Becta (2007) has observed, although provision for disabled students has dramatically improved in recent years, it is still patchy, under-resourced and inconsistent. 3. Resources in inclusive practice The challenges in ensuring that teaching and learning is inclusive relate largely to the complexity and the number of issues that teachers, managers and organisations need to be aware of in order to meet the needs of all learners (LSIS 1999). The resources in this context include specific guidance on disability, learning difficulties, ethnic, cultural, religious and social diversity, gender, age and sexual orientation issues. They also provide guidance on using the pedagogy approaches to promote inclusion, and putting organisation-wide policies into practice. The varied nature of the resources provides a wide range of material to stimulate learners’ thinking and enable them to benefit from others’ experience. Videos show teachers, managers and learners explaining their own inclusion challenges and how they are resolving them, giving you an opportunity for modelling. Case studies explain how good management and teaching practice aids inclusion in other organisations, and provide ideas they can adapt to suit their own circumstances. Research reports, checklists and detailed guidance offer a menu of suggestions for them to adopt (Meyer 20001). Not all teaching materials and resources are appropriate for all learners, either due to specific needs relating from a learning difficulty and/or disability, or because of the way they deal with issues such as race, gender and sexual orientation. The challenge for teachers is to create and adapt teaching materials that are accessible to all, promote inclusivity by avoiding stereotyping, and reflect the diverse nature of the local community and British society (McKay 2010). In the following section, I am discussing some ESOL resources paying particular attention to their effectiveness in meeting individual learner needs. . 1 Flashcards Flashcards is ELT jargon for pictures, diagrams or words that you can show to students, typically something you can hold up when standing in front of the whole class. They are so useful for handing out as part of various activities. Flashcards are very useful teaching resources especially if you are teaching a class of diverse learning styles. Flashcar ds can be appealing for visual learners, students of any age and level, cultures and religions, languages and backgrounds. Flashcards can be used for * Quickly showing the meaning of a lexical item Illustrating presentations of language, for example by giving a visual od an imaginary character * Telling a story, providing occasional images * As prompts to remind learners of a specific grammar point or typical error * As prompts for guessing games, definition games, description games etc. (Scrivener 2006) 3. 2 Songs and music Many course books nowadays include songs that specifically focus on grammatical or functional items; these may be selected because of their content or specifically written and recorded for students of ESOL. Songs are particularly effective for audio and musical learners. Songs can be used for a wide range of activities like * Reading or listening comprehension * Listen and discuss * For setting the mood at the start of a lesson * A background music while students work on exercises * Simply for pleasure or as a break between activities * To help students relax * Gapped text exercises * Song jumble * Song along * Matching pictures * Dictation * Picture dictation (Davis Rinvolucri 1988) 3. 3 Games Many well-known games can be used in the classroom as fillers or as integrated practice activities. Games can be designed in any manner or style according to the needs of the learners – kinaesthetic, visual, auditory and so on. Students of any sort will find games interesting. Some examples of the most common games in ESO classrooms are * Back to the board * Category list * Dominoes * Word jumbles * Getting To Know You games * Hangman * Bingo * Anagrams * Quizzes (Davis Rinvolucri 1988 3. 4 TV, DVD and Video Video activities can be effectively used to teach lexis, grammar, sounds, pronunciation, listening, speaking and so on. TV, DVD and Video are all similar materials or tools that teachers can use in their lessons. If properly planned and executed, these can be wonderful tools to deliver excellent lessons. Some activities that can exploit TV, DVS and Video are * Discussion and interpretation * Role-play * Writing a letter from one character to another * Planning what the character should do next * Prediction activities * Worksheet based activities * Quizzes (Davis Rinvolucri 1988 3. 5 Computers and the Internet Many teachers nowadays have access to computers and the Internet, whether in a separate computer lab or perhaps with single machines in the students’ normal classroom. Reactions to this high-tech equipment vary a lot among teachers, and the popularity of CALL (Computer Assisted Language Learning) seems to go in waves over the years. Sometimes it is ‘the future of language teaching’’ and at other times a fairly expensive white elephant (Scrivener 2005). Teachers have increasingly found ways to exploit technology in classroom. Some of the common activities using technology are: * Writing texts * Marking students’ work * Peer-correction * Live text communication with other online users (messenger etc. ) * Live audio chat with other users (webcam etc. ) Reading web-based text (newspapers etc. ) * Designing their own web pages and websites * Delayed-response text communication (emails etc. ) A survey conducted on Inclusion in Australia shows that the majority of teachers (75%) acknowledge that ICT tools and resources may have a great potential to foster and actualize inclusive practices in schools. They appear to be confident in the new opportunities offered by technology and declare their interest and willingness to personally explore its potential benefits. However, many children are still excluded from, and within, education for a variety of reasons. So, it is important to address the issue of promoting e-inclusion through e-learning by helping teachers to make effective use of ICT educational products. Since inclusion requires new approaches to teaching and learning (Lacey 2006) as well as the use of valuable, new, suitable and barrier-free tools it’s fundamental to give teachers appropriate advice and support to face this challenge. The basic idea should be that the process of inclusion can be fostered by means of new technological tools: it requires, in turn, changes and modifications in educational contents, approaches, structures and strategies. Teachers play a key role at these ends: innovation cannot cross the school’s threshold without their deep and active involvement and the educational effectiveness of any technological means mainly depends on the choices they make (Scrivener 2005); in order to take a significant step forward, e-tools need to be carefully selected and their use needs to be appropriately planned and conceptually well integrated in mainstream activities. 3. 6 Drama Drama is a good way to get students using the language. By bringing the outside world into the classroom, we can provide a lot of useful practice that would otherwise be impossible in cafes, shops, banks, businesses, streets, partiers etc. There may also be a freeing from the constraints of culture and expected behaviour; this can be personally and linguistically very liberating. Curiously, it is sometimes the shyest students who are often the most able to seize the potential. Drama activities can be done in several ways like role-play, simulation, drama games, guided improvisation, acting play scripts and prepared improvised drama. It is important for teachers to be aware of the individual learning differences while preparing drama activities in a classroom. The success or failure of drama activities depends on teachers’ perceived attitude and that of the students; without a certain degree of trust, respect and acceptance, the chances of useful work are greatly diminished. By all means, teachers must ensure no learners are isolated or marginalised through language, culture or any other difference that may influence thoughts and actions or form a barrier, work towards eliminating discrimination and harassment, recognise and accommodate learners’ individual needs and ensure that all learners have equal access to the curriculum (Scrivener 2005). 3. 7 Poetry Poetry stimulates, wakes learners up to see things in new ways, hear things in new ways and think of things in new ways. Scrivener (2005) says, ‘using poetry in language teaching stirs up students’ hearts; it moved learners; it provides an opportunity of giving an odd idea or use of words in an unforgettable way’. Again, it is up to the teacher whether it is suitable to use poetry in a classroom. For this, he/she has to consider the attitudinal differences of all learners; their learning styles, cultural backgrounds, mental abilities and disabilities are all equally important. 4 Resources and individual learning differences Classes certainly seem to have their own character – one often surprisingly different from the sum total of individuals in it. Some teachers pitch their lessons at the perceived character, level, needs and likes of a generalised feeling of the group identity. They may not be concerned with any individual differences and feel their primary task is to work with the class as a whole. Some other teachers take the opposite position – that whole class lessons generally won’t work because of the variety of people in class. An individualised approach would probably be a very valuable goal. There is a third group of teachers who teach the class by pitching the lessons to what they perceive as the majority of the group, but keeping in touch with the others- by asking questions, adding extra comments and explanations, offering special tasks for some students, dividing the class to work on different things at some points, choosing topics that appeal to different groups of learners, designing tasks that appeal to different learning styles and preferences. The third position is a classic balancing acts of teaching – to maximise working at every individual level, fulfilling as many wishes and needs as possible while also keeping the entire group engaged (McKay 2010). 5. Three resources In this section, I am discussing three resources for ESOL lessons and how they will engage learners. I will also see how they can be adapted and developed to enhance inclusive practice. 5. 1 Project work Projects are one useful way of providing an ongoing thread to classroom work. They supply longer term goal to focus on, and students can invest their energy in something that has a tangible outcome. They also offer a valuable chance for learners of mixed levels to work on something at their own current ability level. The project that I have planned here is the following: Prepare a web page tourist guide for something in your local area. Use descriptions, photos, diagrams, maps etc. This project is task-oriented rather than language oriented; in other words, the learners focus on doing something practical rather than directly on studying language. It typically involves learners in decisions about precisely what is to be done and how to do it, as well as in collecting information, solving problems and presenting the final outcome as a computer-based web page. The planning, decision-making, ideas-collecting, structuring, discussion, negotiation, problem-solving etc. are all an integral part of the project work. This project work embeds language, numeracy and ICT components of learners. The language learning arises from learners having a reason to communicate authentically in English to achieve a specific goal. It will also have a strong group-building outcome. This project work will * Incorporate the use of technologies such as web designing, developing pictures, word processing, photo shopping, and internet browsing * Engage learners of all levels and abilities regardless of their disabilities * Motivate learners as it is about their own village or town or city * Will enhance team working skill * Will encourage self-discovery learning * Appeal learners of different learning styles * Ensure no learners are isolated or marginalised through language, culture or any other difference * Encourage mingling of learners of all differences Recognise and accommodate learners’ individual needs (Davis ; Rinvolucri 1988) 5. 2 Newspapers There has been much use and abuse of newspapers in the ELT (English Language Teaching) profession. Newspapers are much more current than course books. There is also a lot of information in newspapers which make them an excellent springboard for lessons. Finally, there are lots of different kinds of texts in newsp apers (narratives, stories, letters, advertisements, reports and so on). If we are using newspapers in class, the task itself should be authentic wherever possible, not merely the material. One aim of reading newspapers should be to encourage learners’ reading outside the classroom as well. Teachers must give special attention not to use the newspapers as an up-to-date course book activity. If we apply the same pedagogical principles and exercises that are in the course book, it can be extremely time-consuming and therefore disinterest the students (Harmer 2006)). It is advisable for teachers to adhere to the following ideas while using newspapers in classrooms: * Allow learners to select an article that interests them, work on it and report back to other learners. It will help learners to attribute to their learning styles and individual learning tastes. * Be clear on the activity aims. * Don’t assume what we find interesting in a newspaper will interest our learners as well. We must remember the individual learning differences while choosing the material and kind of activity. * Get learners to read outside class as much as possible. * Use English language newspapers produced for the local community. * Make the activities as authentic as the material. * Help learners to become better learners and readers. Reading is a great way of acquiring language. If we can get our learners to regularly dip into English newspapers, then their reading skills, writing skills and vocabulary will improve. (www. onestopenglish. com) Harmer (2006) has identified a list of ideas to use newspapers in an ESOL classroom some of which have been presented below. Briefing news items Students will be given different news items in the newspaper and they will have a time limit to read and understand them. Then, they will brief those news items to others in the class. This can be a very good exercise to improve learners’ scanning skill and presentation ability. Teachers may also divide the class into groups depending on their ability and do the activity. Quiz competitions Students are divided into groups of four or five and each group gets a newspaper and a piece of paper. They have ten minutes to make a quiz based on that section of the newspaper. When the groups are finished, they pass the paper and the questions to another group. Set a time limit for new groups to do the quiz. This is good to practise the reading skill of scanning for information (Grellet 1981). Writing a letter to the editor Direct learners to the letters to the editor page of the newspaper. Ask them to read some of the letters and discuss in pairs which ones they find most interesting/ controversial/ easy to understand. Have a feedback session on this as a class. There is often one or more letters in the letters to the editor section that can spark discussion or a controversy. Now ask learners to write their own letter to the editor. They can respond to one of the letters on the page, or they can write about a recent news item. They must write between 25 and 75 words. When they have finished, ask them to compare letters with a partner and try to peer correct any big mistakes. Circulate and monitor. Then post the letters to the editor around the class. If someone responded to an earlier letter then they should copy and cut out the original letter to which they are responding (Grellet 1981). Role playing incidents in the newspapers Choose an interesting article or story from the newspaper and make enough copies for every pair of learners. There are often â€Å"human interest† stories in the newspaper which adapt themselves well to role play (â€Å"Man finds long lost brother†; â€Å"Lottery winner buys a house for pet dog† etc. ). Ask learners to first read the newspaper and then improvise a short role play. Role plays from newspapers are often conducted one of two ways: 1) one learner plays the journalist and the other plays the protagonist of the story; the journalists does an interview, or 2) learners each take the role of a person in the story and act out the story, or something that happens before or after the story. (Harmer 2006) 5. 3 Videos Video is a valuable and possibly underused classroom tool. There is always the temptation to simply put a video on at the end of term and let our students watch a film without even challenging them to be actively involved. Video as a listening tool can enhance the listening experience for our students. We very rarely hear a disembodied voice in real life but as teachers we constantly ask our students to work with recorded conversations of people they never see. This is often necessary in the limited confines of the language school and sometimes justifiable, for example, when we give students telephone practice. However, we can add a whole new dimension to aural practice in the classroom by using video. The setting, action, emotions, gestures, etc, that our students can observe in a video clip, provide an important visual stimulus for language production and practice. There are many things we can do with these clips. Here I would like to demonstrate some of them which have been taken from (Davis ; Rinvolucri 1988). Vision on/ Sound off Students view a scene with the sound turned off. They then predict the content of the scene, write their own script and perform it while standing next to the television. After the performances students watch the scene with the sound on and decide which group was the funniest or the nearest to the original. This is a good fun exercise. It will be a fun activity for learners regardless of their age, gender and level (www. developingteachers. com). Observe and write Students view a scene (this always works better if there is a lot happening) then write a newspaper article on what they have witnessed. Students work for a local newspaper and have to write an article on a fight between two men over a beautiful, young girl. Pre-viewing and while-viewing tasks allow them to work on new vocabulary, while the post-viewing task gives them plenty of practice on past tenses. Video dictogloss This follows the dictogloss method of dictation and can easily be adapted to video. Students watch the scene a few times and write the main words and short phrases that a particular character says. Each group is given a character and is encouraged to listen and exchange information; this usually works better if there are two characters in the scene. Working with someone from a different group, they then write the script for the scene, incorporating both characters. As they will not have managed to write down the whole script from the listening exercises they will have to use their imagination and fill in the gaps. This gives them an excellent opportunity to work on grammar. This lesson is based on the hilarious restaurant scene from As Good As It Gets and is best suited to higher levels. The pre-viewing and while-viewing tasks give plenty of practice with food vocabulary (www. bbc. co. uk). Watch and observe This is a good lesson for lower levels because students only have to focus on a minimum of spoken dialogue. Students watch a scene from a film which has lots of things that they can see and therefore write in their vocabulary books. You can teach and test your students’ vocabulary by asking a series of true/ false questions and asking them to put a series of events in order. This lesson is based on the kitchen scene from Unbreakable where David Dunn (Bruce Willis) is held at gunpoint by his son. Video as a listening tool – pronunciation In some listening exercises we must concentrate on specific dialogue to enable our students to learn. It is necessary to challenge them to listen when dealing with features of pronunciation. I find movies provide a good source of authentic listening material for the practice of pronunciation and I use them accordingly. Without going into too much detail here, English is a stressed-timed language, meaning that certain syllables in a sentence have prominence therefore create a beat, other syllables tend to be said quickly making it difficult for our students to hear. The use of video is an advantage here as it is an emotional scene with lots of gestures, adding weight to the situation (Grellet 1981). Video as a listening tool – elementary video class By the time students get to elementary level they have the level of grammar for more complex communication. It’s motivating for them at this stage to enjoy and understand a real movie clip. There are different ways in which we can help them do this. This exercise involves working with a conversation as a jumbled text first then using the movie to check. Conversations normally have a logical order and movies are a great source. There is a role-play which encourages students to practise conversational English. 6. Intellectual property rights and legislation Intellectual property rights (IPR), very broadly, are rights granted to creators and owners of works that are the result of human intellectual creativity. These works can be in the industrial, scientific, literary or artistic domains. They can be in the form of an invention, a manuscript, a suite of software, or a business name, as examples (Korn 2008). In general, the objective of intellectual property law is to grant the creator of a work certain controls over the exploitation of that work, as he unfettered ability of others to copy the work or invention may deprive the creator of reward and incentive. For some intellectual property rights, the grant of protection is also in return for the creator making the work accessible to the general public. Intellectual property law maintains a balance by (in most cases) granting the rights for a limited time. Som e rights require registration, for example, patent right, whilst other rights accrue automatically upon the work’s creation as in copyright. The principal intellectual property rights are: copyright, patents, trademarks, design rights, protection from passing off, and the protection of confidential information. Copyright is an important issue for those working in FE and HE. A clear understanding of the application of the law of copyright can assist those working in FE and HE to maximise the use of other people’s materials for online learning (JISC 2011). Copyright is one of the key branches of IP law and it protects the expression of ideas but not the idea itself. For a work to gain copyright protection, it has to be original and should be expressed in a fixed material form, for example, in writing. Copyright is thus effective upon the creation of the work. It arises automatically and in the UK one does not have to register the copyright in the work before it is protected. Currently, copyright law in the UK is governed by the Copyright, Designs and Patents Act 1988 (the Act). 7. Significance of IPR to organisations Copyright is of fundamental importance to FE and HE as they being users, producers and disseminators of information will need to minimise their liability and maximise exploitation. For example, the internet allows for the public dissemination of this information in an unprecedented manner (Korn 2008). Those working in the FE and HE should therefore always be mindful that their work may involve copyright material. Merely because material (e. g. internet content, software, on-line databases or journals) is openly available on the internet does not necessarily imply that it may be freely used. The vast majority of such material is made available under certain terms and conditions. One should therefore always ensure that the use of online materials complies with the terms of use stipulated by its rights holder (JISC 2011). As substantial users of intellectual property, institutions need to consider their compliance with the law when using other people’s materials and inventions. Instilling respect for the rights of others in this regard continues to present challenges for institutions with large numbers of learners engaging with new technologies. In addition, intellectual property law provides tools which can enhance an institution’s ability to capitalise on the value of its expertise and help it exploit innovative opportunities. There is increasing awareness of the commercial and social value in the work of further and higher education institutions and their staff. Education establishments are more than ever expected to be involved in the exploitation of their intellectual property creations with outside bodies. Making sure that licences and agreements are fit for the purpose right from the outset is crucial to enable institutions to have control over their outputs and to permit them to maximise the return on investment. 8. Conclusion This paper discussed inclusive practice and how different types of resources can be applied in ESOL classroom to enhance inclusion attributing individual learning differences. Then, we looked at three resources in detail paying particular attention to project work to students and how to incorporate modern technologies in doing ESOL project works. Finally, The paper discussed intellectual property rights and legislation and its relevance to organisations like colleges and universities. 9. Bibliography Becta (2007) Inclusive learning: an essential guide, http://publications. becta. org. uk Copyright, Design and Patents Act (1988) Davis, P. and Rinvolucri (1988) Dictation: new methods, new possibilities, Cambridge: Cambridge University Press Grellet, F. (1981) Developing Reading Skills, Cambridge: Cambridge University Press Harmer, J (2006) The Practice of English Language Teaching (3rd ed. ) Harlow: Longman JISC (2011) Intellectual property law: essentials, www. JISClegal. ac. uk Korn, N. (2008) Guide to intellectual property: Rights and other legal issues, Minerva project Lacey, P. (2006) Action Research for Inclusive education: changing plans, changing practices, changing minds, British Educational Resources Journal, 32/5, 754-775 Lawton, T. and Turnbull, T (2007) inclusive learning approaches for literacy, language, numeracy and ICT, Lifelong learning UK LSIS (1999) Inclusive teaching and learning, LSIS McKay, M. (2010) Inclusion, Scotland: JISC Meyer, C. J. W (2001) Inclusive Education and Effective Classroom Practice, Odense: EADSNE Northway, R. (1997) integration and inclusion: Illusion or Progress in services for disabled people? Social policy and administration, 31/2, 157-172 Scrivener, J. (2006) Learning Teaching, Oxford: Macmillan www. onestopenglish. com www. developingteachers. com www. bbc. co. uk www. talent. ac. uk How to cite Inclusive Practice, Essay examples

Swisher Case Study

Swisher Mower is a company specialized on the manufacturing of lawn mowers. In 1996, the company got an opportunity to extend business, drawing up a private-brand distribution contract with the major national merchandise retailer.Advertising We will write a custom case study sample on Swisher specifically for you for only $16.05 $11/page Learn More However, such method of distribution would change the traditional marketing development of the company. Making a choice between the traditional way of retailing and new opportunity to extend business, the company faced with the marketing and organizational challenge and competitive threats that should be overcome. Analysis of background of Swisher demonstrated that the company had always â€Å"a small company† image (Kerin and Peterson 415) and the change of the traditional strategy and acceptance of the new way of a private-brand distribution was a serious marketing challenge due to the specific of the sales within the industry. Swisher had been already cooperated with two buying networks that represent independent farm supply stores. However, distribution within industry required the cooperation with other big networks and reduction of the direct work with the small stores. Besides, organizational challenge was based on the problem of change of the traditions of the company that had to transform its organizational strategy and the image of small company with emphasis of the personal relations with dealers and customers. In 1995, the total income of company sales was $4,3 million and gross profit of the company was $704,850; the total liabilities and owner’s equity was $1,2 million (Kerin and Peterson 421). At the same time, â€Å"the lawn and garden industry produced sales of $5,5 in 1995, at manufacturers’ prices† (Kerin and Peterson 420). The company expected the continuation of the consistent sales and incensement of benefits. However, making the arrangem ent, Swisher was not sure would it be more profitable for the company or not. The company got the opportunities of business incensement, excess capacity and benefits of distribution in metropolitan areas. Moreover, Swisher developed the new product line and introduced it to customer. In this situation, there are no opportunities that seem to be missed. Expansion of business and incensement of benefits are the main goals of every company. However, the company could make more aggressive advertising and sales effort instead of accepting this arrangement. Although Swisher had to change its traditional strategies and image, the profits were worth of this transformation.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitive threats of the company included the possible loss of relations with farm supply stores, lawn and garden stores and others small stores. According to Kerin and Peter son, â€Å"about 75 percent of company sales are made in nonmetropolitan areas† (416). Starting new way of distribution, Swisher faced with a serious competition with ten manufacturers with the nationally branded names in the riding lawn market. Those companies had already a strong position within the industry; therefore, it would be highly difficult to compete with them. The most important challenge that must be overcome included the reduction of the prices as the result of the new conception of a private-brand distribution. The mowers had to be purchased with a price 5 percent lower than Swisher’s list (Kerin and Peterson 423). The company had to guarantee lowest price without an obligation of the promotion discounts. Besides, the mowers should display the American name. Swisher had to find out how to reduce the prices without the serious damage to the economical proceeds and the company focused on minimizing debt. Works Cited Kerin, Roger A. and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments, 12 th Ed. New Jersey: Pearson Prentice Hall, 2010. Print. This case study on Swisher was written and submitted by user Darwin Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Light in August by William Fau essays

Light in August by William Fau essays In the novel by William Faulkner, Light in August there is alienation in the novel. The alienation occurs with Joe Christmas. He is a stranger that comes into the town of Jefferson with a unkonwn past. Prior to his arrival, he went under the name of Lucas Burch. Whne Joe Christmas arrives at Jefferson, he alienates himeself from almost everybody for about 2 years. His past has taught him to do so, with all the bad things that We get extended interior monologues from Christmas, and the story of his past occupies a third or more of the book. Despite the amount of information provided, Christmas remains hard to comprehend. It isn't that he is not what he seems to be. Rather, he "seems" to be many things, but the reader can never be quite certain which of these are Christmas' tragedy is that he does not know himself what he is. He seems certain that he is part "nigger" but there is no reliable evidence that this is true. Certainly, he looks white. Christmas moves back and forth between white society and black society. Every time he does so, he reveals himself as an outsider. In white society he exposes his own "nigger" blood; in black society he portrays himself as white. When he does so, he expects a violent reaction from which he has provoked. Being both black and white he cannot truly be a part of either society. Nor can he simply deny this dichotomy. Rather, as quoted on page 69, "his awareness of this dichotomy makes him take up the role of antagonist in all situations". He is born into a social system which has defined the categories of white and black, and has established rituals for dealing with any behavior by either, which depicts an image to the reader of his alienation and difference he is from the rest of the population in Jefferson.. Joe believes in these categories and rituals. When a white prostitute is not outraged by his Negro blood, he beats her. He expects her ...

How To Say However or Nevertheless in Spanish

How To Say However or Nevertheless in Spanish Spanish has several ways of indicating that what is said might seem to be at odds with what the listener might expect. Examples in English involve words or phrases such as, however, in spite of, and nevertheless. In grammatical terms, statements such words or are called terms of concession. Using Terms of Concession Following are some of the words or phrases of concession used in Spanish. Note that in the translations of sample sentences, a variety of English words can be used, depending on the context. Note also that many of the Spanish words are freely interchangeable with at least one other. For example, there is no real difference in meaning between sin embargo and no obstante, although the latter is more formal, just as there is little or no difference in meaning between even so and however. Also note that some of the words have uses other than those listed here. Keep in mind that many of the words or phrases of concession can be followed by a verb in the subjunctive mood, especially if the verb refers to an action or state in the future, or to an action or state that is occurring in the present and is expected to continue to the future. Phrases A Through G A pesar de Come a pesar de todo. (He eats in spite of everything.)A pesar de las crà ­ticas, la cantante defiende su nueva imagen. (Despite the critics, the singer defends her new image.)A pesar de que somos oponentes polà ­ticos, no somos rivales personales. (Even though were political opponents, we arent personal rivals.) Asà ­ or aun asà ­ Asà ­ yo tenga mucho trabajo, no tengo dinero. (Even though I have a lot of work, I dont have money.)Paciencia es la clave, asà ­ sea difà ­cil. (Patience is the key, although is difficult.)Asà ­ compres muchas cosas, cuenta como una. (Although you are buying many items, they count as one.) In other contexts, asà ­ often means so or otherwise is used to emphasize what precedes or follows. When asà ­ means although, it is always followed by a verb in the subjunctive mood. Aunque Aunque estaba lloviznando, decidimos salir. (Although it was drizzling, we decided to leave.)Debes estudiar, aunque no quieras. (You must study even though you dont want to.)Es inteligente aunque algo excà ©ntrica. (Shes intelligent but a bit eccentric.) Bien que Explà ­came esto bien que no entiendo. (Explain this to me even though I dont understand.)Lo vi bien que era las dos de la maà ±ana. (I saw it well even though it was 2 a.m.) Be aware that most often, bien que isnt a phrase but rather simply bien followed by que. For example, Est bien que existan diferencias simply means it is good that there are differences. Phrases H through R Incluso si La guerra continuar incluso si el pà ºblico se cansa. (The war will continue even if the public is tired of it.)Una mascota puede hacerte sonreà ­r incluso si tienes un mal dà ­a. (A pet can make you smile even if youre having a bad day.) No obstante No obstante este problema debe de estar en manos de la ONU. (However, this problem should be in the hands of the U.N.)No obstante, el à ºltimo aà ±o tambià ©n ha sido desalentador para mucha gente. (Nevertheless, the last year has been discouraging for many people.) Por ms/mucho que Por ms que te duela, es lo que necesitas. (Even though it hurts you, its what you need.)Por mucho que gano, no consigo llegar a fin de mes. (However much I earn, I cant make it to the end of the month.) Phrases S Through Z Sin embargo Sin embargo, cada uno salià ³ del teatro. (Nevertheless, each one left the theater.)Sin embargo, las cosas siguen muy complicadas en el Yucatn. (Even so, things keep on being very complex in the Yucatan.) Siquiera Tienes que reconocer un error, siquiera sea mà ­nimo. (You have to recognize an error, even though it is minimal.)Pienso tratar ese problema, siquiera no pueda hacerlo ahora. (I think I will tackle this problem, even though I cant do it now.) Y eso que El asfalto de este pueblucho triplica el calor que hace. Y eso que estamos al lado del mar. (The asphalt of this awful town makes it three times as hot even though we are next to the sea.)Estoy enfermo y eso que el horà ³scopo del diario no lo decà ­a. (I am sick, although the daily horoscope didnt say that would happen.) Y eso que is always followed by a verb in the indicative mood.

Ladership in customer service Article Example | Topics and Well Written Essays - 750 words - 1

Ladership in customer service - Article Example Leaders are flexible and adaptable unlike rules that are fixed and stiff. Leadership allows employees to be leaders for their customers in terms of decision making skills that makes customer feel more comfortable that benefits both customers and the company. Within the context of this paper is the role of leadership in customer service industry. What is takes to be a good leader and how it can benefit every stakeholder in return (Harris, 2002, p. 122). Leadership begins in oneself, to be an effective leader is to recognize oneself as a leader. A leader must be aware of own strength and weaknesses to be able to use these strengths as starting points and to overcome weaknesses. Identifying self strengths and weaknesses can provide a person self knowledge of leadership skills. A good leader is a change agent that entails changes that starts from oneself (Harris, 2002, p. 123). Also a good leader is confident and is open for criticism. Criticisms are analysed to change and become stronger as a leader (Harris, 2002, p. 124). There are several types of leaders. Formal leaders have the official authority of the position chosen by organization. Formal leaders may be formed through special trainings and have high accountability due to specific and defined responsibilities tasked upon the position. On the other hand informal leaders are an assumed role and have no official authority but have the ability to influence others. Informal leadership can affect formal leadership in an organization due to influence over people that can generate support or resistance within an organization. Both formal and informal leaders are essential in the success of customer service. Formal leaders can create a culture that empowers employees to serve as positive examples in the company performance. Informal leaders on the same context can create customer friendly culture, motivate co-workers, boost morale and can relate to co-workers in areas that a formal leader may

Prepare an analysis of ethics in the 21st Century Essay

Prepare an analysis of ethics in the 21st Century - Essay Example It has been viewed that majority of the organizations value ethics for the purpose of attaining several significant benefits. The benefits may include enhancing the procedure of decision-making, improving profitability in the long-run, generating credibility and most importantly accomplishing a superior competitive position (Mahdavi, n.d.). In this discussion, the perception of ethics as well as its importance in the competitive financial market will be taken into concern. Additionally, a fundamental analysis of ethics in relation to 21st century will also be described in the discussion. Role of Ethics in 21st Century Ethics is known to play a decisive part in every business organization. It can be stated that an organizational structure related to the learning of business ethics is given increased importance. This is due to the reason that different roles as well as job descriptions which exist in a particular business organization might trigger some sorts of unethical behavior. It has been viewed that ethics broadly contributes to the organizations by assisting them to make effectual decisions which in turn enhances their productivity as well as profitability by a substantial level. By considering this factor, it can be stated that ethical behavior in organizations is majorly found to be occupying a central position in this era of 21st century. It not only affects the procedure of decision-making but also aids to develop the prevailing culture of organizations (Ferrell, Fraedrich & Ferrell, 2009). It has been observed that the aspect of ethics has become a topmost priority for the business organizations in the era of 21st century. The organizations strongly believe that their technological advancements, organizational strategies as well as goals and values are considerably related to ethics. Moreover, the interrelation between the business leaders, customers, vendors and clients are supposed to get duly affected by ethics. In this regard it can be mentioned t hat the main intention of forming an ethical organizational background relates to the actuality of incessantly developing the relationships to avail significant benefits such as increased market share, business reputation and profitability. The organizations prioritize ethics because they realize that it is quite necessary for them to safeguard their business reputation and evade any sort of unfavorable media coverage. In the recent era i.e. in the 21st century, ethics is offered prime significance as it is regarded as a â€Å"values-based culture†. It has been observed that ethics is neither considered to be an alternative nor a comfort. It is simply an approach which emphasizes upon the competencies, intelligences and experiences of the members at all levels of an organization. According to various researches, it has been noted that there exists certain vital factors which contributes towards generating a values-based culture. The important factors include shared values, mo ral courage, commitment and common language (Brimmer, 2007). In relation to the factor of shared values, there are certain core values which can be observed in all the global cultures. The core values comprise honesty, compassion, accountability, fairness and respect. These vital core values act as a driving force which ultimately supports the organizations to formulate

King James I :: essays research papers fc

This is a paper over King James I of England that I wrote for my honors english class. I received an A on the the assignment. King James I On June 19, 1566 in Theobalds, Hertfordshire, England, Mary Queen of Scots gave birth to her only child, a boy whom she named James. James' father was Henry Stewart, also known as Lord Darnley. Darnley was killed in an unexplained explosion at his house when James was eight months old. Only seven months later, Mary Queen of Scots had to give up her throne because she was defeated by rebels. Mary left the country and James never saw her again. James took the throne of Scotland when he was only 15 months old and became King James VI of Scotland ("James I" 481). James got most of his culture and education before he was 14 years old. During his early life, the boy king spent most of his time with Scottish lords and his tutors, especially George Buchanan, his favorite tutor ("James I, King of England" 1). He received a superior education and was known for his great knowledge. He always had a great respect for the Scottish lords that were around him as he grew up ("James I" 481). James enjoyed writing. He wrote and published many poems and translated many long French works. Later in life he also wrote many books on topics such as kingship, theology, withcraft, and tobacco. He also ordered the translation of acient Greek and Hebrew versions of the Bible into English in the Authorized King James Version of the Bible ("James I, King of England" 1). 2 He also enjoyed riding horses and hunting. This may be due to the fact that he was very frail and sometimes needed help walking. When he was on a horse, he was able to function normally. Despite his physical hinderances, King James was regarded as being very confident in his decisions. At the age of 15, James ordered the execution of a man suspected to have been involved with the death of Henry Stewart, James' father ("James I" 481). James wanted to follow Queen Elizabeth I of England to the throne so badly that he would have done anything to keep peaceful relations with her. When his mother was beheaded in 1587, he merely made a formal protest and let the incident blow over ("James I, King of England"1). In 1589, James was married with Anne of Denmark, the daughter of Fredrick II of Denmark. They had there first child, Prince Henry, in 1594 ("James I" 481). Prince Henry was an ideal prince and won the love of King James I :: essays research papers fc This is a paper over King James I of England that I wrote for my honors english class. I received an A on the the assignment. King James I On June 19, 1566 in Theobalds, Hertfordshire, England, Mary Queen of Scots gave birth to her only child, a boy whom she named James. James' father was Henry Stewart, also known as Lord Darnley. Darnley was killed in an unexplained explosion at his house when James was eight months old. Only seven months later, Mary Queen of Scots had to give up her throne because she was defeated by rebels. Mary left the country and James never saw her again. James took the throne of Scotland when he was only 15 months old and became King James VI of Scotland ("James I" 481). James got most of his culture and education before he was 14 years old. During his early life, the boy king spent most of his time with Scottish lords and his tutors, especially George Buchanan, his favorite tutor ("James I, King of England" 1). He received a superior education and was known for his great knowledge. He always had a great respect for the Scottish lords that were around him as he grew up ("James I" 481). James enjoyed writing. He wrote and published many poems and translated many long French works. Later in life he also wrote many books on topics such as kingship, theology, withcraft, and tobacco. He also ordered the translation of acient Greek and Hebrew versions of the Bible into English in the Authorized King James Version of the Bible ("James I, King of England" 1). 2 He also enjoyed riding horses and hunting. This may be due to the fact that he was very frail and sometimes needed help walking. When he was on a horse, he was able to function normally. Despite his physical hinderances, King James was regarded as being very confident in his decisions. At the age of 15, James ordered the execution of a man suspected to have been involved with the death of Henry Stewart, James' father ("James I" 481). James wanted to follow Queen Elizabeth I of England to the throne so badly that he would have done anything to keep peaceful relations with her. When his mother was beheaded in 1587, he merely made a formal protest and let the incident blow over ("James I, King of England"1). In 1589, James was married with Anne of Denmark, the daughter of Fredrick II of Denmark. They had there first child, Prince Henry, in 1594 ("James I" 481). Prince Henry was an ideal prince and won the love of

Diesel Marketing Mix Essay

Introduction This essay on Marketing mix is worth 30% of my Marketing module, I am going to construct a report to analyze the marketing mix of a company. The company that I chose to do is Diesel, They are an international clothing company ranging from women’s wear, men’s wear to accessories, and I am going to look at Product, Price, Place and Promotion While doing this project I am going to research the Diesel company using the Internet, I am going to look at websites such as www.diesel.com, www.wikipedia.com and any other sites I come across that will help me with information on the company. I will then construct the essay using Google docs and Microsoft word. Company background Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors). When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that  took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people – innovators who, like him, rejected the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his open minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress. From the very beginning, Diesel’s design team, headed by Creative Director Wilbert Das, turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own personal tastes lead them. The company views the world as a single, border-less macro-culture, and the Diesel staff reflects this: a cosmopolitan team that creates an unpredictable, dynamic vitality and energy within the company. Diesel â€Å"people† and their working methods are so unconventional, albeit productive, that they have been profiled in countless media, and have been studied by international consulting organizations and un iversities. www.diesel.com Marketing mix The Marketing Mix is one of the most famous business tools in marketing. The Marketing mix has four elements called the four Ps which are Product, Price, Place and Promotion and is often crucial when determining a product or brand’s unique selling point Some commentators will increase the marketing mix to the ‘five Ps’, to include people. Others will increase the mix to ‘Seven Ps’, to include physical evidence (such as uniforms, facilities, or livery) and process (i.e. the whole customer experience eg a visit to Disney World). The term â€Å"marketing mix† was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However, this was actually a reformulation of an earlier idea by his associate, James Culliton, who in 1948 described the role of the marketing manager as a â€Å"mixer of ingredients†. The term became popular in the article written by Neil Borden called â€Å"The Concept of the Marketing Mix .† He started teaching  the term after he learned about it with an associate Product Since 1575, the word â€Å"product† has referred to anything produced since 1695; the word has referred to â€Å"thing or things produced†. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. This includes physical objects, services, people, places, organizations and ideas. Products should meet the needs of the market Products have 4 levels: 1. Core level 2. Actual 3. Augmented product level 4. Potential product level Product Classification I would put the brand Diesel under the product classification Durable Goods. Diesel Goods are a bit more expensive than other brands but are designed to last longer. Product life cycle The stages that products go through from development to withdrawal from the market. Stages in the Product Life Cycle Products tend to go through five stages: 1. New product development stage 2. Market introduction stage 3. Growth stage 4. Mature stage 5. Decline or Stability stage I would say most of the collections at Diesel are at the growth or Maturity Stage They are always trying to keep on top and introduce new lines often. Diesel Introduced the line Black and Gold in February 2008 at new York fashion week Since the brand comes from Italy, the owners thought that a great extension for a clothing brand would be wine. The problem is that wine drinkers are very particular about the wine that they drink, and many wine enthusiasts look skeptically at a clothing company releasing its own brand of wine. The wine could be the best in the world, but because of the label attached to it and the feeling that anything but a world-class winery will do, it is doomed to fail. While an Italian company going into wine is not that out of the ordinary, a clothing company starting to sell liquor is. Deisel also wanted to break into formal wear to be on par with the likes of Ralph Lauren but after years of being a casual durable brand formal wear just didn’t kick off. http://faculty.insead.edu/chandon/personal_page/Documents/Case_Diesel%202007_corrected-w.pdf Branding Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products Branding is the process involved in creating a unique name and image for a product in  the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Before the introduction of StyleLab in 1998, the brand portfolio of Diesel SpA consisted of three main product lines: D-Diesel (including licenses), Diesel Kids and 55DSL (The brands and some of their logos are shown in Exhibit 6). Most of its production was outsourced to small and medium-sized companies, whereas design and marketing remained in-house. Brand Identity Diesel’s management team emphasized that D-Diesel and StyleLab should have distinct brand identities but with some common roots. Both brands shared values such as freedom, global outlook, creativity and thoughtfulness. Nevertheless, whereas D-Diesel stood for irony and irreverence, StyleLab stood for sophistication and mystery. Of course, the products themselves were quite different: Diesel focusing on denim while StyleLab experimented with a variety of innovative fabrics. Packaging Diesel Keep their packaging simple enough, for their clothes they are wrapped in a clear plastic bag with the word deisel in Black written on it, and then they are put into a mostly white parer bag with again the brand written in Black Block letters, For Deisel fragrances they are always very well packaged in a nice box and always have some kind of accessories free with them, usually attached to the bottle (like seen below in the image) .Usually their wallets and other sunglasses are packaged in a cream coloured box, With Diesel Logo written in light Brown on the box, with tissue paper inside. Their products always have a brown cardboard tag attached. Price Definition of Price Pricing is an integral part of a marketing strategy as it is the only one of the 4 P’s that generates revenue for the firm. Price is commonly used as a strategic weapon between competitors and plays an important role in shaping  customers perceptions of the products value and quality. Pricing will be determined by other elements in the marketing mix Price should be consistent with other elements. Diesel uses premium pricing because the price needs to reflect the value of the lifestyle experience of the brand. The people at Diesel are in tune with that lifestyle and promote what Diesel represents. Pricing Strategies Pricing strategy refers to method companies use to price their products or services. Almost all companies, large or small, base the price of their products and services on production, labor and advertising expenses and then add on a certain percentage so they can make a profit. There are several different pricing strategies, such as penetration pricing, price skimming, discount pricing, product life cycle pricing and even competitive pricing. Diesel uses a model based on premium pricing. You do not pay a premium price for Diesel jeans because they are a premium quality, that is taken for granted, You pay a premium price because the jeans and the brand fit in with and even encourage a premium, dynamic lifestyle built â€Å"for successful living†, as Diesel would say. This allows the company to price those products in a way which complements and neatly fits into that lifestyle. A strategy such as penetration pricing used by businesses making high-volume, relatively low-margin products would be inappropriate as it would undermine the quality association thus devaluing the brand and experience. From researching the price discrepancies of the Diesel brand I have found a few differences in pricing online, Firstly I looked at the Diesel online shopping website www.store.diesel.com and then compared the prices to other online sites that sell Diesel clothing, such as www.mandmdirect.com and www.asos.com . The first difference I found was at asos.com they were selling a Mens Diesel T-shirt for â‚ ¬55.00, the exact same T-shirt was on sale at the Diesel website for â‚ ¬60.00 making it â‚ ¬5 more expensive. The second website I looked at was mandmdirect.com, here I found huge differences in price as you can see from my print screens below, the same Mens T-shirt was selling for â‚ ¬45.00 at the diesel website and â‚ ¬24.99 on the mandmdirect.com, making the T-shirt â‚ ¬20 cheaper at mandmdirect.com. I also looked at womens clothes on mandmdirect.com and found the same jeans for â‚ ¬34.99 on mandm and sellinf for â‚ ¬135.00 at Diesel, thus making the jeans â‚ ¬100 less at mandmdirect.com. Also I tool a look at some americian websites(www.blufly.com & www.revolveclothing.com ) to determine weather it is cheaper to buy Diesel Jeans in the usa and by using the currency  converter on goolge, it appears that there would be no difference in the price of a pair of Diesel jeans here or abroad. â‚ ¬55 asos â‚ ¬60 diesel.com Pricing Methods I think Diesel would use perceived value pricing which means They price their items based on the Perception of the buyer of value. Competition from other brands such as levis my affect the way Diesel price their items. As you can see from the section price in comparison to competitors most of Levis garments are cheaper than Diesels. Place Definition of Place * Decisions about where to sell the product * Or concerns about where the customers are, and how to get to them * Also includes the â€Å"channel of distribution† – meaning, all the different middlemen you use to get the product out to the customer Channels of distribution Indirect and direct Number 1 is a direct channel of distribution as the product would be going straight from the manufacture to the consumer. 2,3 and 4 are all indirect. Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and one of his first steps was building a solid and vast distribution platform stretching across all 5 continents. Most of Diesel’s current production is outsourced, to small and medium-sized companies. Production of denim jeans is based exclusively in Italy. All international logistics operations (wholesale and retail) are centrally managed and carefully controlled. Intermediaries Often Diesel would work with different intermediaries for example they would use agents to help when sourcing different suppliers and advertising also Diesel might use overseas offices. However these can be very expensive to the company so Diesel would also look at new lower risk methods of market entry. Physical distribution Diesels approach to distribution can be seen as a mix of exclusive and selective distribution over intensive distribution. Exclusive distribution involves limiting distribution to single outlets such as the Diesel flagship stores. Selective distribution involves using a small number of retail outlets and partners to maintain the quality of presentation and communication to the customer. Intensive distribution, on the other hand, is commonly used to distribute low price or impulse goods such as sweets. When distributing their goods Diesel would have to think about warehousing, transport, packaging, Stock / inventory levels and customer service. Promotion Definition of promotion The publicisation of a product, organization, or venture so as to increase sales or public awareness it refers to the different promotional options available to the marketer such as: Brand advertising Co-operative advertising Corporate advertising Steps in the marketing communication process 1. Identification of target audience 2. Determine of communication objectives 3. Design of message 4. Selection of communication channel 5. Setting and allocation of communication budget 6. Selection of promotional mix Evaluation of results Identification of target customer * Stylistic men and women: ages of 20-35 years * Independent entrepreneur or innovator who follows their own unique path in life * This eccentric man or women is largely unaffected by fashion fads and spends a significant amount of money on quality fashion- forward clothing Communication objectives * Quality * Edgy * Unique * Eccentric Design of message Diesel Advertisements are always Edgy, stylish and sometimes controversial, they continually develop searing hot ad campaigns and innovative editorials. They have recently started a new campaign called â€Å"be stupid† The tagline ‘Be Stupid’ declares Diesel’s new philosophy that it’s way more interesting to be stupid and gave fun than be smart and live a boring life. It encourages people to take risks and move beyond the smart and sensible track for life. The campaign, developed at global advertising agency Anomaly, includes online, press and outdoor advertisements featuring â€Å"stupid† acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral  activity outlining the company’s Stupid philosophy. Diesel Stupid Philosophy Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the world’s greatest deflator. The world is full of smart people. Doing all kind of smart things†¦ That’s smart. Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains†¦ but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didn’t have stupid thoughts we have no interesting thoughts at all. Smart may have the plans†¦ but stupid has the stories. Smart may have the authority but stupid has one hell of a hangover. It’s not smart to take risks†¦ It’s stupid. To be stupid is to be brave. The stupid isn’t afraid to fail. The stupid know there are worse things than failure†¦ like not even trying. Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant. So, BE STUPID www.diesel.com Selection of communication channel Diesel would Use non-personal channels including Mass Media = national press, radio, TV, etc and Local Media = local press, trade or specialist publications. Setting and allocation of communication budget Three basic choices here: The affordable approach After the firm has paid its expenses then decide what you can afford The objective and task approach Determine what needs to be done (objectives) and allocate resources appropriately The percentage-of-sales method From January to September 2008, Diesel spent $5.8 million on U.S. advertising, according to TNS Media Intelligence You spend a percentage of your annual sales on communications I think Diesel would use the â€Å"The Objective and task approach† as their communication channel of choice. Selection of promotional mix This refers to the different promotional options available to the marketer, There are five elements in the Promotional Mix: * Advertising, * sales promotions, * personal selling, * public relations * sponsorship All elements of Diesel’s promotion aim to engage the customer with the lifestyle. If they like the lifestyle, they might like the products. For example, the Diesel team saw music as an inseparable part of that lifestyle and realised that exploring new music and new artists was all part of trying something different and experimenting with the unusual. 10 years later, Diesel:U:Music is a global music support collaborative, giving unsigned bands a place where they can be heard and an opportunity to have their talent recognized. It’s not about selling, it’s about giving people something they will enjoy and interact with. Diesel were the first brand to advertise their clothes through video games, normally they would Promote products mainly online, www.diesel.com and in high-end magazines such as: Elle Vogue Diesel also advertise through billboards which catch a lot of attention OTHER WAYS OF ADVERTISING ARE THROUGH MAGAZINES ADS SUCH AS BAZAAR Celebrity endorsement and sponsorship L’Oreal and Diesel launched Fuel for Life (for him and for her) in the fall of 2007. A mini-collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel. The underwear license is held by the US company Mast Industries Inc.,who also make lingerie for Victoria’s Secret. A new collaboration with AGV has seen the launch of a Helmet. Recently Diesel Home, thanks to collaborations with Moroso and Foscarini has been launched in the market. The Diesel company has acquired stakes in the brands Viktor & Rolf, Maison Martin Margiela and DSquared2. In recent years, the company has driven its attention to endorsing young creativity by sponsoring several projects such as the Diesel-U-Music Contest. Diesel has been the founding partner of International Talent Support in its various forms. Diesel has also offered sponsorship and creative contribution to the 2006 edition of Vienna’s Life Ball AIDS charity, as well as the Sundance Film Festival. In December 2008, Diesel announced a marketing partnership with Sony Computer Entertainment Europe, to sell their designs in Sony’s virtual world, Playstation Home with the majority of the proceeds going to the OTBF Only The Brave Foundation (Diesel’s charitable arm). Conclusion Here are some of the main points learned from researching the marketing mix for Diesel Brand: * By addressing the 4Ps of the marketing mix Diesel has been able to establish a new product range, choose the most effective approach to price, place it so that it is easily accessible and promote the range to customers. * Diesel is a global household name for premium clothing but it all started from one man wanting to do something unusual, something ‘stupid’. This has created a lifestyle – a whole new way to see a  brand. * By comprising an area on price in comparison I have found that other well known brands are offering the same quality jeans at cheaper prices * By looking at th Diesel brand product life cycle, it was hard to find a product of theres that did not work, and was in thee decline stage of the cycle. * Diesel have been very successful in their collaborations with loreal and also Adidas * There continues to be huge interest in the diesel brand and it doesn’t loke like that would change anytime soon. Recommendations Diesel seem to be doing a lot right with the company as you can see with the continuing profits in their sales, however I could still recommend a few points: * Diesel could look at lowering their prices a small fraction as there is a lot of competition out there from the likes of Levis, Seven for all mankind, Tommy Hilfiger etc. * They could look at different ways of distribution to lower costs * They could do more collaboration with other big name brands because they have worked well in the past. * Diesel could also look into choosing different communication channels again to lower costs in advertising especially as From January to September 2008, Diesel spent $5.8 million on U.S. advertising, according to TNS Media Intelligence Bibliography www.diesel.com www.wikipedia.com www.thetimes.co.uk http://businesscasestudies.co.uk/diesel/live-breathe-and-wear-passion/conclusion.html www.thetimes100.co.uk/downloads/_15_summary.pdf www.marketingmagazine.co.uk/news/54124/ www.freewebs.com/busecon/_15_full.pdf en.wikipedia.org/wiki/Diesel_(brand) aesessex.regulus.titaninternet.co.uk/†¦/KS4_Applied_Diesel_marketin www.peachtreeridge.org/pages/ybell/_15_lp14.pd www.managementparadise.com class notes